Category Archives: Finding your ideal niche

Branding cows or branding business? Neither is easy.

We’re talking about brand strategy here.  Not advertising, and certainly not an easy grasp for amateur marketers.  So how developed is your company’s brand?  Is your message clear, concise and consistent? There is a process used by professionals to get … Continue reading

Posted in Finding your ideal niche, Positioning | 2 Comments

Your customers are telling you “Wiw Wiw Wiw!”

Customer empowerment is moving so fast nowadays that many of us are running to just catch up.  Yet if we don’t or can’t, it is a sure thing that someone else will. Blame the Internet for this rise in customer … Continue reading

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Good, cheap, fast. Pick any two.

This one is attributed to Rod Adair, the famous oil and gas fire suppressing expert.  And boy, does it apply to most of us and our offerings. “Quality” products and services should not be positioned as “cheap,” or your potential … Continue reading

Posted in Finding your ideal niche, Growth!, Positioning | 3 Comments

I sat in my own safety net while weaving it.

Editor’s note: Berni Jubb was an Inc.500 entrepreneur, after years as a senior marketing manager of a large computer company.  He regained his senses, and now runs a small resort and restaurant in Costa Rica. By Berni Jubb My First Startup… … Continue reading

Posted in Finding your ideal niche, Hedging against downturns, Protecting the business | 2 Comments

Lighting the match – going viral

It doesn’t happen by accident.  Not every new game site is a Club Penguin or Minecraft.  Not every social network is a Facebook or Instagram. Not every texting application is a Twitter. What are the elements needed to focus upon … Continue reading

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Embrace the right to pivot!

Plans don’t often work as devised. We are not always smart about the market or the product. Great teams are not bound by their original product or marketing plan. Greatness finds one definition in management’s ability to “pivot,” or change … Continue reading

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Don’t over-estimate the knowledge of your audience.

When making a presentation to a new audience, the smart thing to do, if there is an opportunity, is to ask your audience by show of hands, if they have some knowledge of your industry or space. If you are … Continue reading

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Eyeballs aren’t everything.

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments.  Since in most cases, … Continue reading

Posted in Finding your ideal niche, Positioning | 4 Comments

The three step dance – creating a great company

Creating a gerat company in a relative vacuum is an exercise in complete trust that the entrepreneur knows what’s best for the customer, perhaps even without interaction with such a customer.  It’s probably happened, but not often enough to trust … Continue reading

Posted in Finding your ideal niche, Ignition! Starting up, Positioning | 1 Comment

Build a company – not just a product.

Some businesses are built around a single idea.   And sometimes that idea is just too small a slice of the big picture to be interesting to investors.  There was a recent investor event where I was keynote speaker, on stage … Continue reading

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