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Category Archives: Finding your ideal niche
And doing both well usually wins the day. This is one of those arguable insights, where both sides win. Dell is a great example of emphasis upon fast, creating a customized computer in 48 hours or less, bringing in assemblies … Continue reading
There is a relationship between time and money that is more complex than most managers think. Fixed overhead for salaries, rent, equipment leases and more make up the majority of the “burn rate” (monthly expenses) for most companies. Since this … Continue reading
First customers are critical. Greatly exceed expectations at all costs. There is so much history behind this insight, and so many stories that illustrate this point. Your first customers for any product or service form your reference base, the important … Continue reading
Your customers know what they want more than you do. Find one to teach you. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. I internalized this phrase, … Continue reading
You can take this headline as a rule, not an exception. You’ll recognize the truism, “No battle plan ever survives contact with the enemy” first stated by German Field Marshall von Moltke way back in the 19th century. Our variant … Continue reading
Know your market and competition, or don’t spend a dime on anything else. I love absolutes – statements with no wiggle room for gray-area responses. Well, here is one of those, and it deals with market research first and foremost. … Continue reading
Well, it’s a fair question. Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who find a new marketplace or niche – or how to reach the mass market in new ways. Leaders and … Continue reading
Dave’s note: This week we invite long-time CEO of Quicksilver Software to respond to our question: “How have you remained relevant in the gaming software business over so many years?” He and his company have worked in the video game … Continue reading
A friend recently told me a story that had nothing to do with business, but unintentionally had a great lesson for all of us. He had asked his arborist if he could move a mature tree from one part of … Continue reading