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Category Archives: Finding your ideal niche
How will you ride the next wave?
“Re-imagining” our lives The world is experiencing a new era of re-imagination, in which virtually all our old ways of doing things are being uprooted by new, more efficient and more widely available methods of accomplishing old tasks. We collaborate … Continue reading
Posted in Finding your ideal niche, Growth!, Positioning
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Sell at the top? Avoid the race to zero!
When do you sell your company? Obviously, we all want to sell at the top. And there is the problem. How do you know when you are at or near that right point to sell for maximum value? Those of … Continue reading
Clues: How to think like a growth CEO
Growth CEOs differ from those who merely station–keep their way into the status quo, protecting the enterprise by reducing risk and cost – without creating a vision and action plan for growth. Here is how to test yourself. Here is … Continue reading
Posted in Finding your ideal niche, Growth!, Positioning
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Customer loyalty comes in four special forms.
Repeat customers, raving fans, angry backlashers, commodity shoppers. Wow, what a range of loyalty these represent. And in your years, you may have experienced all of these. First, negative kinds of loyalty: Here’s another way to look at the ladder … Continue reading
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Rinse and repeat: revitalizing your business
Here’s a statement that you never thought would apply to your business planning. Sometimes we get stuck in the muck with our marketing, product, management focus, and in keeping up with trends. It is natural for executives and entrepreneurs with … Continue reading
Should you battle the dragon? Or just avoid the encounter?
Frustrated by a competitor that wins when you should have? Sometimes a competitor is just too entrenched, too strong, too well equipped to directly face in battle. At least that is the conventional wisdom. Yet, there are constant examples of … Continue reading
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Finding a strategic partner, investor or buyer
Get organized. Finding your strategic partner, investor or business buyer is not something you do haphazardly. There are many steps to take, each closer to assuring a success. Research is paramount, and sources are everywhere, especially for public companies and … Continue reading
Leadership: Sell the dream while making the reality.
As a leader, you set the goals, establish the strategies and tactics to get there (with help from others of course) and sell the dream to all your stakeholders. And that includes potential customers as well as executives and employees. … Continue reading
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How to “reel them in” to a trade show booth
We seem to be back to 2019 in the trade show world. Shows that shuttered during COVID have reopened, even if traffic and attendance seems smaller so far, but rising. So, let’s spend a cycle on trade shows for the … Continue reading
Posted in Finding your ideal niche, Positioning
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Let’s not confuse big data with knowledge!
There’s a famous intersection in Tokyo, Shibuya Crossing, where thousands of people cross each day, seemingly in random directions. Here’s the test: try to follow one person in his or her journey. That would be like picking a piece of … Continue reading
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