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Category Archives: Finding your ideal niche
If we never advertised, we’d never sell anything. Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. The types of advertising First, you can advertise your brand so that people … Continue reading
There is a process to innovation that can be summed up with four words: “Whoa. Wow! Hmmm. Yes!” Credit Dr. Mark Goulston with this. He states, that’s exactly how Steve Jobs described his “aha moment.” So, let’s paraphrase the late … Continue reading
We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Is your message clear, concise, and consistent? Here’s the professional’s process: There is a process used … Continue reading
Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Yet if we don’t or can’t, it is a sure thing that someone else will. Yes, we can blame the Internet for this. … Continue reading
This one is attributed to Red Adair, the famous oil and gas fire suppressing expert. And boy, does it apply to most of us and our offerings. “Quality” products and services… …should not be positioned as “cheap,” or your potential … Continue reading
Here’s the question: This piece of wisdom came from Jeff Bezos, founder of Amazon, during a board meeting for one of the companies where he sits as board member. Jeff asked the question “Is there anything big or small, which … Continue reading
Is this a problem or an opportunity? This insight is like a Hans Christian Anderson parable, but aimed at you and your business… There are big fish and small fish, potential customers, all swimming in the sea that is your … Continue reading
Here’s one for debate around a cup of coffee or a glass of wine. Most innovation occurs when creative people are relaxed and thinking about other things. Coffee, wine, quiet time, showers… How it occurs in large companies… We all … Continue reading
Here’s a question to help you decide if you’re guilty. How many times have you heard someone say, “Let’s do it now and ask permission later?” Have you done it in front of your cohort? That’s a common practice in … Continue reading
First, let’s recognize the problem. Here’s one for executives of any company with next generation products in mind. As your business grows more complex and there are more employees to manage and more customers to care for, slowly you will … Continue reading