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- Are you meeting your customer’s expectations?
- Have you found your “teacher customer?”
- Everything changes from concept to release.
- Is your product ready for your market?
- Ouch! If I had only learned this before losing millions!
- Take only “smart money” investments
- Need investment capital?
- What do you give up when you take outside investors?
Author Archives: Dave Berkus
First customers are critical. Greatly exceed expectations at all costs. There is so much history behind this insight, and so many stories that illustrate this point. Your first customers for any product or service form your reference base, the important … Continue reading
Your customers know what they want more than you do. Find one to teach you. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. I internalized this phrase, … Continue reading
You can take this headline as a rule, not an exception. You’ll recognize the truism, “No battle plan ever survives contact with the enemy” first stated by German Field Marshall von Moltke in the 19th century. This variant of the … Continue reading
You might be here: You have a great new product or service that you and your associates love. Early adopters should climb all over each other for a look. But are you HERE? But what have you done to test … Continue reading
Know your market and competition, or don’t spend a dime on anything else. I love absolutes – statements with no wiggle room for gray-area responses. Well, here is one of those, and it deals with market research first and foremost. … Continue reading
This statement could be considered controversial. We have previously made the case that professional investors demand more in the form of restrictive covenants and lower valuations. Now we explore the other side of that coin. Professional investors usually bring “smart … Continue reading
Preparing for the game… If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale … Continue reading
Setting your expectations Taking in angel or venture money requires a setting of an entrepreneur’s expectations that may come as a shock at least at first. From the moment such an investor looks seriously at your company, the investor or … Continue reading
How important is this issue for your business? The subject of raising money is critical to many businesses and a passing option to others, depending upon the capital efficiency of the enterprise. Some businesses require very little capital and the … Continue reading