Author Archives: Dave Berkus

Five ways to make your company stand out.

There must be at least several companies out there right now positioning to compete with you.  If you’re large enough, you may be the target, and if smaller, you are the minnow not the shark – and need to be … Continue reading

Posted in Finding your ideal niche, Growth!, Positioning | Leave a comment

Everyone needs to manage their mantra or move on.

Ever stand with someone you’ve never met when at a party, a trade show or just meet someone in the hallway? We all have. And then that person opens his or her mouth and spends a boring two minutes describing … Continue reading

Posted in Positioning | 3 Comments

How much time do you spend “outside the box?”

So, you’re managing all that work, all those interruptions, all those texts and pesky emails.  You get home at some reasonable hour, kind of tired, and needing a recharge.  Sound familiar? Well, that’s probably because you’ve “wasted” a significant portion … Continue reading

Posted in Finding your ideal niche, Growth! | 2 Comments

Your core competency and why not to stray

Consider your core.  It is the one skill, process or advantage you have over your competition.  Then think of all the things you do to surround that core with people and assets that complete your company and allow you to … Continue reading

Posted in Finding your ideal niche, Positioning, Protecting the business | 2 Comments

The four “P’s” to help you build a great business

How do you manage a great business, as opposed to be a survivor?  Well, here are the four areas you should focus upon every day. Now, some of us remember things better when given a catchy phrase or rhyme. So, … Continue reading

Posted in Growth!, Protecting the business, Surrounding yourself with talent | Leave a comment

Here’s how NOT to define your competition

We investors see this all the time. An entrepreneur pitches using a deck with no slide for competition. When asked (as we always do,) the response is “This is new. We have no competition.” Niet!  No! Unh unh. Professional investors … Continue reading

Posted in Finding your ideal niche, Ignition! Starting up, Positioning, Raising money | 1 Comment

What’s the minimum information to give your investors?

Every investor wants regular information from companies taking their money.  And most of us investors are frustrated by the lack of regular communication – unless of course – the company needs more money. On the other side, entrepreneurs and CEO’s … Continue reading

Posted in Depending upon others, Raising money | 1 Comment

Think ahead when raising your early investments

Some businesses just can’t fit within the angel capital or friends and family model for raising funds.  Sooner or later you may need to seek venture capital and accommodate the needs of the venture community in negotiating the terms of … Continue reading

Posted in Raising money | 2 Comments

How much of my business do I have to give to an investor?

If you’re looking for growth capital, this one’s for you. We’ll cover what information you’ll expect to provide, your range of expected values and amounts of investment to expect.  All to help you set your expectations.  OK? Financial History and … Continue reading

Posted in Raising money | 3 Comments

Can you overcome five risks and create wealth?

Of course, we are speaking of increased valuation of your company when we speak of “wealth.”  Especially if you are in the early stage of growing a business, these five risks can and often do derail entrepreneurs before realizing the … Continue reading

Posted in Positioning, Protecting the business | 3 Comments