Author Archives: Dave Berkus

Haste makes waste; but to lag is to sag.

Let’s examine the relationship between time, quality and competitiveness. If you are getting the impression from these many insights that complex relationships cause simple problems, you are right. We have heard the “haste makes waste” ditty since childhood.  There is … Continue reading

Posted in Growth!, Protecting the business | Leave a comment

Wasted time is money lost.

There is a relationship between time and money that is more complex than most managers think.  Fixed overhead for salaries, rent, equipment leases and more make up the majority of the “burn rate” (monthly expenses) for most companies.  Since this … Continue reading

Posted in Finding your ideal niche, Growth!, Protecting the business | 1 Comment

Greatly exceed early customer expectations.

First customers are critical. Greatly exceed expectations at all costs. There is so much history behind this insight, and so many stories that illustrate this point.  Your first customers for any product or service form your reference base, the important … Continue reading

Posted in Finding your ideal niche, Positioning | Leave a comment

Love letter to a … battery backup.

Well, if you’ve had a computer long enough, it has certainly happened to you.  Power surges, power outages, surges upon reinstatement of power, low or high voltage from your utility (brownouts or surges.)  I’ve had all of these over the … Continue reading

Posted in Protecting the business | Leave a comment

Find your “teacher customer.”

Your customers know what they want more than you do.  Find one to teach you. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago.  I internalized this phrase, … Continue reading

Posted in Finding your ideal niche | Leave a comment

Everything changes from concept to release.

You can take this headline as a rule, not an exception.  You’ll recognize the truism, “No battle plan ever survives contact with the enemy” first stated by German Field Marshall von Moltke way back in the 19th century. Our variant … Continue reading

Posted in Finding your ideal niche, Positioning | Leave a comment

Don’t rest until you test!

So, you have a great new product or service that you and your associates love.  Early adopters should climb all over each other for a look. But what have you done to test the concept against the realities of the … Continue reading

Posted in Growth!, Positioning | 1 Comment

Boy! If I had only learned this before spending a million!

Know your market and competition, or don’t spend a dime on anything else. I love absolutes – statements with no wiggle room for gray-area responses.  Well, here is one of those, and it deals with market research first and foremost. … Continue reading

Posted in Finding your ideal niche, Ignition! Starting up, Positioning | 2 Comments

Where is the best source of early stage investment?

If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to … Continue reading

Posted in General, Raising money | 7 Comments

Will tech kill your job?

Stop me if you’ve heard this story before. “My job as a (newspaper publisher telephone installer, stockbroker, travel agent, retail store manager) is safe as this economy continues to grow.”  Yup. Thought so. We are in a decade of creative … Continue reading

Posted in Hedging against downturns, Protecting the business | 2 Comments