Author Archives: Dave Berkus

Have you fallen into the buggy whip trap?

Surely, you’ve heard the buggy whip analogy.  A business making those necessary items ignored the signs of progress and found itself without a market.  Perhaps that happened to sword smiths upon the invention of the rifle, and certainly to the … Continue reading

Posted in General, Protecting the business | Leave a comment

Could you be your company’s bottleneck?

So many tasks; so little time As a manager, you have a number of critical tasks that are general to your position as opposed to specific to your industry.  These include ensuring the continued health of the organization, setting the … Continue reading

Posted in Growth!, Protecting the business | 1 Comment

Do you even know what questions to ask?

Great executives and managers seem to intuitively know what they don’t know.   But it is not at all uncommon to not even know what questions to ask. Who would have thought about COVID 19 and public’s panic responses? One week … Continue reading

Posted in Depending upon others, Hedging against downturns, Protecting the business | 3 Comments

Remember the FAIRNESS doctrine

Reduce the emotion; reduce the threat of lawsuit. You’ve certainly experienced the angry outburst from an associate or employee who has just learned of an event that the person took as “unfair,” no matter how rational the explanation by the … Continue reading

Posted in Depending upon others, Protecting the business, Surrounding yourself with talent | 1 Comment

Reduce five risks: Increase your valuation

Why five risks? In the creation of a young company, there are five principal risks to be addressed by the entrepreneur.  Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each.  … Continue reading

Posted in Finding your ideal niche, Growth! | 2 Comments

Does your company have a “dirty cap table?”

How it happens When you seek professional investors, whether organized angels or venture capitalists, one of the early questions you are asked is “How have you financed the business so far?”  Investors love to see entrepreneurs who have used their … Continue reading

Posted in Protecting the business | 1 Comment

CoronaVirus and small business: A discussion about economics

By Harley Kaufman, guest author Note from Dave: Harley is an old friend and avid reader of BERKONOMICS. With a background in management and technology, he gives us something to think about regarding today’s top-of-news subject. Addressing the issue to … Continue reading

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How about personal guarantees for company debt?

Is the guarantee still required today? More than ever, the banks and lenders today require personal guarantees from entrepreneurs, and even from CEO’s of angel or some VC funded businesses. Starting and running a small or growing business can be … Continue reading

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Warning: Contractors must really be independent!

Our challenge is getting more difficult How many of us have “hired” independent contractors over the years, a bit worried over the gray area between employee and contractor as defined by the IRS?  Or separately the State of California?  I’ve … Continue reading

Posted in Depending upon others, General, Protecting the business | 5 Comments

Some thoughts about office politics

Where’s the threat? It is hard to separate this kind of advice from economic lessons in running a business, when office politics can threaten a business in ways that are subtle, but sometimes just as devastating as economic shocks or … Continue reading

Posted in Depending upon others, General, Protecting the business, Surrounding yourself with talent | 5 Comments