Author Archives: Dave Berkus

Hire for your core. Partner for the rest.

A trend for businesses large and small There is a major trend shaping up that is worldwide, already identified by hundreds of thousands of startup and small business CEO’s.  By carefully recognizing and focusing upon the very core of the … Continue reading

Posted in Growth!, Protecting the business, Surrounding yourself with talent | Leave a comment

Are you a remote manager? A good one?

Are you a virtual manager? Can you be effective if you are a “virtual” manager, commuting from home or a home office and being with your employees only part time? Measuring your performance In a virtual environment, people measure you … Continue reading

Posted in Surrounding yourself with talent | 5 Comments

Can you name the two most powerful words for business?

Here’s a puzzle where the answer come first. “Help me.” Over the years I have heard many stories from entrepreneurs, students, news reporters, even my children, all telling me that they could not get someone’s attention they wanted or needed until … Continue reading

Posted in Depending upon others, Surrounding yourself with talent | 1 Comment

Do you take those loyal, key customers for granted?

OK.  We know that an executive’s job is not easy. Nor is there much time in a typical day for outreach of any kind. Especially in your growing company, you are drawn into daily process issues by all of your … Continue reading

Posted in Growth! | 2 Comments

How much do you spend on R&D? Is it enough?

Why do profitable, mature businesses die away? One of the most obvious reasons mature businesses die away – when we look in the rear view mirror – is that they did not spend to renew their product or service when … Continue reading

Posted in General, Hedging against downturns, Protecting the business | 2 Comments

Should a leader support constant change?

The worrying that always precedes a change When a new CEO or manager is hired into a company, for a while lots of energy flows from the top and new ideas seem to be generated daily.  It is one reason … Continue reading

Posted in Growth!, Protecting the business | 3 Comments

Reinvent your business!

Businesses that forgot to reinvent If only newspaper publishers, book publishers, record companies, and movie producers would have had the vision to see their future as we now see it, we might have become a digital society with much less … Continue reading

Posted in Growth!, Positioning, Protecting the business | 1 Comment

Can you create a great customer case study?

Attention spans are growing shorter by the second Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average.  Eight seconds to reach someone in most any medium.  Ouch! … Continue reading

Posted in General, Positioning | Leave a comment

What’s your story? Did someone else create it?

It is an old warning in the entertainment industry.  Define your persona the way you want others to view you – before someone else defines you by comparing you to someone not as flattering as you would like. Sometimes you … Continue reading

Posted in Positioning | 3 Comments

Five ways to make your company stand out.

There must be at least several companies out there right now positioning to compete with you.  If you’re large enough, you may be the target, and if smaller, you are the minnow not the shark – and need to be … Continue reading

Posted in Finding your ideal niche, Growth!, Positioning | Leave a comment