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- How to make the most useful dashboard
- Crowdsourcing, collaboration, support groups. Oh my.
- How to measure your power in the Internet marketplace.
- Traditional marketing vs. social engagement
- Economics 101: If water flows downhill, then why fight it?
- How much is that one additional unit worth?
- Should you cast your net where the big fish swim?
- Let’s talk about whistle-blowers
Author Archives: Dave Berkus
The need for real time information From sports car to aircraft to super tanker, successful operation depends upon the pilot’s understanding and urgent timely use of a dashboard. Real time information is critical to real time decision-making, and increasingly in … Continue reading
At the MIT Center of Collective Intelligence, professors and graduate students are wrestling with an important opportunity – and gaining ground. With new collaborative tools available for use in the cloud, people are no longer isolated in their creative endeavors. … Continue reading
There are several key performance indicators that help new generation company management see more clearly their progress and corporate health. The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still … Continue reading
Woe to those teaching yesterday’s methods We all know that the world of marketing has turned upside down these past years through the power of the Internet. College professors teaching marketing must be having a real challenge keeping up with … Continue reading
You’ll get the importance of this in a moment. Hang in there. Substitute the word “money” for “water” and we have an explanation for most all the reasons why successful products move from concept through early adopters through mass market. … Continue reading
Most college econ courses teach marginal economics. So, not to scare those who didn’t take econ, here is a simple explanation. Let’s use breakeven as our test Let’s say that your company is exactly at breakeven. Here’s the importance of … Continue reading
This is one of those “My dad used to say” homilies. You’ve probably heard the accompanying “It takes just as much effort to sell a small deal as a big one,” over the years. It is not that simple in … Continue reading
Assuming that a corporate whistle-blower is not tooting about you individually, such a class of people have been granted protections under the law and serve a function that needs to be acknowledged. Motive of the whistle-blower First, the assumption is … Continue reading
Its a new world out there Some businesses never sent people to work from home, told they were “essential businesses.” Soon more will reopen as weeks and months go by. That’s a relief for most of us from the combination … Continue reading
Have you ever lost all your data on your smartphone, laptop, company server or desktop PC? If not, it is probably only a matter of time until you do. Those of us who have experienced this heart-stopping event now regularly … Continue reading