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- “LALA” – A short lesson in marketing
- Four ways to create marketing excellence
- Could you achieve ten percent net income each month?
- Can you defend your plan without being defensive?
- Don’t get hung up on early stage valuation.
- Please don’t overestimate your audience’s knowledge
- Raising money? Find your champion.
- Have you heard the rule of the thirds?
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Category Archives: Growth!
Could you achieve ten percent net income each month?
How planning is done today Most entrepreneurs and managers, when modeling their business operations using a spreadsheet, start with expected revenue by month. Then they calculate cost of sales, and then project their expenses, to find the bottom-line profit or … Continue reading
Posted in Growth!, Protecting the business
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Can you defend your plan without being defensive?
When meeting with investors or even your board, during the period devoted to feedback after your presentation, you will hear comments and recommendations that don’t resonate with you. Some will be from a misunderstanding of your explanation. Some listeners will … Continue reading
What’s the most important thing in a young business?
Cash is everything to a new business. How many times do we have to say this? The days of being able to trust that there will be an investor or lender on the other end of a call or email … Continue reading
Posted in Growth!, Ignition! Starting up
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An economics lesson for growing companies
Catching up from past insights Growing companies usually require more working capital during their periods of rapid growth. In past insights we have calculated the amount of additional capital needed for a business as it grows, and the additional capital … Continue reading
How to make the most useful dashboard
The need for real time information From sports car to aircraft to super tanker, successful operation depends upon the pilot’s understanding and urgent timely use of a dashboard. Real time information is critical to real time decision-making, and increasingly in … Continue reading
Posted in General, Growth!, The fight for quality
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Crowdsourcing, collaboration, support groups. Oh my.
At the MIT Center of Collective Intelligence, professors and graduate students are wrestling with an important opportunity – and gaining ground. With new collaborative tools available for use in the cloud, people are no longer isolated in their creative endeavors. … Continue reading
Posted in General, Growth!, Positioning
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How much is that one additional unit worth?
Most college econ courses teach marginal economics. So, not to scare those who didn’t take econ, here is a simple explanation. Let’s use breakeven as our test Let’s say that your company is exactly at breakeven. Here’s the importance of … Continue reading
Should you cast your net where the big fish swim?
This is one of those “My dad used to say” homilies. You’ve probably heard the accompanying “It takes just as much effort to sell a small deal as a big one,” over the years. It is not that simple in … Continue reading
Posted in Growth!, Positioning, Protecting the business
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Cash control during these strange times
And these are indeed strange times, especially if you haven’t lived through 2000-2002 and 2007-2008 recessions and difficulty in finding money from banks and investors. The simple economic truth Here is a simple economic truth. Fixed overhead continues to eat … Continue reading
Posted in Growth!, Protecting the business
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Could you be your company’s bottleneck?
So many tasks; so little time As a manager, you have a number of critical tasks that are general to your position as opposed to specific to your industry. These include ensuring the continued health of the organization, setting the … Continue reading
Posted in Growth!, Protecting the business
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