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- Do you “over-welcome” your new employees?
- Six ways to make your site-app-product go viral.
- When to pivot from your original plan?
- Switching costs: A competitive advantage?
- Entrepreneurism is all about personal risk.
- Your “drop dead” question for a customer survey
- Do you really want to be the first to market?
- “LALA” – A short lesson in marketing
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Category Archives: Growth!
When to pivot from your original plan?
Plans do not often work as devised. We are not always smart about the market or the product. We may miss the context of the times and come to market too soon or too late. We might not have researched … Continue reading
Posted in Finding your ideal niche, Growth!, Positioning
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Switching costs: A competitive advantage?
We know that one of the ways we hold onto our customers is if there are high switching costs to move away to a competitor. But how about the other side of the coin? Do you have an estimate of … Continue reading
Posted in Growth!, Positioning
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Could you achieve ten percent net income each month?
How planning is done today Most entrepreneurs and managers, when modeling their business operations using a spreadsheet, start with expected revenue by month. Then they calculate cost of sales, and then project their expenses, to find the bottom-line profit or … Continue reading
Posted in Growth!, Protecting the business
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Can you defend your plan without being defensive?
When meeting with investors or even your board, during the period devoted to feedback after your presentation, you will hear comments and recommendations that don’t resonate with you. Some will be from a misunderstanding of your explanation. Some listeners will … Continue reading
What’s the most important thing in a young business?
Cash is everything to a new business. How many times do we have to say this? The days of being able to trust that there will be an investor or lender on the other end of a call or email … Continue reading
Posted in Growth!, Ignition! Starting up
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An economics lesson for growing companies
Catching up from past insights Growing companies usually require more working capital during their periods of rapid growth. In past insights we have calculated the amount of additional capital needed for a business as it grows, and the additional capital … Continue reading
How to make the most useful dashboard
The need for real time information From sports car to aircraft to super tanker, successful operation depends upon the pilot’s understanding and urgent timely use of a dashboard. Real time information is critical to real time decision-making, and increasingly in … Continue reading
Posted in General, Growth!, The fight for quality
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Crowdsourcing, collaboration, support groups. Oh my.
At the MIT Center of Collective Intelligence, professors and graduate students are wrestling with an important opportunity – and gaining ground. With new collaborative tools available for use in the cloud, people are no longer isolated in their creative endeavors. … Continue reading
Posted in General, Growth!, Positioning
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How much is that one additional unit worth?
Most college econ courses teach marginal economics. So, not to scare those who didn’t take econ, here is a simple explanation. Let’s use breakeven as our test Let’s say that your company is exactly at breakeven. Here’s the importance of … Continue reading
Should you cast your net where the big fish swim?
This is one of those “My dad used to say” homilies. You’ve probably heard the accompanying “It takes just as much effort to sell a small deal as a big one,” over the years. It is not that simple in … Continue reading
Posted in Growth!, Positioning, Protecting the business
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