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- Let’s not confuse big data with knowledge!
- Mailing lists, email marketing, errors, oh my!
- Here are tricks to find yourself on social media.
- How powerful has new media advertising become?
- Question: Do you know three types of advertising?
- Sometimes your gut is the best you’ve got.
- Go ahead. Revert to “old school” marketing. If you dare…
- Steve Jobs’ “aha moment!”
Category Archives: Surrounding yourself with talent
There is a process to innovation that can be summed up with four words: “Whoa. Wow! Hmmm. Yes!” Credit Dr. Mark Goulston with this. He states, that’s exactly how Steve Jobs described his “aha moment.” So, let’s paraphrase the late … Continue reading
This story has turned out to be one of the most enduring posts ever for me, well worth repeating. And what a lesson for us all. I confess that our research cannot find its source. So, with thanks to whomever … Continue reading
Reward failure? That may be a difficult concept for an executive. And there are limits of course. We wouldn’t reward a failure to follow laws, or protect lives, or deliberate endangerment of the company or its people. There are “good” … Continue reading
Here’s a question to help you decide if you’re guilty. How many times have you heard someone say, “Let’s do it now and ask permission later?” Have you done it in front of your cohort? That’s a common practice in … Continue reading
Here’s the problem. Negotiating an agreement, especially one that involves personal gain, is tough for the person personally involved. There is too much to lose to be objective, to be willing to walk when terms go upside down. What if … Continue reading
How we often handle employment issues today. When we accept the work commitment from a person we hire, we make a pact with the new employee that often stops at agreeing to pay for service rendered and to provide a … Continue reading
How to get more performance from your directives Empowering your direct reports with the reasons for your orders gives them incentive to act, motivation to accept authority, and purpose behind action. I try to teach this with the simple phrase … Continue reading
Your past and present experiences Ever had a manager above you who said one thing and did another? At least once? Or in a pattern of repeats? Well, you’re not alone. Did you think less of that person for it? Would … Continue reading
This is a trick headline. There can be three “whys” or twenty, depending upon the issue and the responses. To make the point, the word “why” has to be one of the more powerful words in your vocabulary. Asking the … Continue reading