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Category Archives: Finding your ideal niche
Are you killing innovation in your company?
First, let’s recognize the problem. Here’s one for executives of any company with next generation products in mind. As your business grows more complex and there are more employees to manage and more customers to care for, slowly you will … Continue reading
Posted in Finding your ideal niche, Growth!
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Six ways to make your site-app-product go viral.
It doesn’t happen by accident. Not every new game-related site is a Steam, and surely not every social network is a Facebook. And not every texting application is a Twitter. A story of an app from nowhere to near dominance … Continue reading
Posted in Finding your ideal niche, Positioning
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When to pivot from your original plan?
Plans do not often work as devised. We are not always smart about the market or the product. We may miss the context of the times and come to market too soon or too late. We might not have researched … Continue reading
Posted in Finding your ideal niche, Growth!, Positioning
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Do you really want to be the first to market?
My stories of missing the context of the times Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before … Continue reading
Posted in Finding your ideal niche, Positioning
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Are you innovating because of need or inspiration?
Most innovations come from responding to a customer’s needs, or finding a niche where products need improvement or extension. It is rare to innovate using a blank sheet of paper in a room with bare walls and no other contributors. … Continue reading
Posted in Finding your ideal niche, Positioning
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Is it your brilliant plan or your execution?
Mike Tyson: brilliant business savant “Everybody’s got a plan – until they are punched in the face,” famously stated boxer Mike Tyson. My experience personally reviewing over three hundred executive summaries each year, all sent to me unsolicited, seems to … Continue reading
Posted in Finding your ideal niche
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Have you heard? Eyeballs aren’t everything.
Remember when? Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Since in most … Continue reading
Posted in Finding your ideal niche, Positioning
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Create a great product – the three-step dance method
Can you create a product in a vacuum? Creating a new product in a relative vacuum is an exercise in complete trust that you know what’s best for the customer, perhaps even without interaction with such a customer. It’s probably … Continue reading
Posted in Finding your ideal niche, Positioning
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Can you build a company, not just a product?
Some businesses are built around a single idea. And sometimes that idea is just too small a slice of the big picture to be interesting to investors. There was a recent investor event where I was keynote speaker, on … Continue reading
How to measure your power in the Internet marketplace.
There are several key performance indicators that help new generation company management see more clearly their progress and corporate health. The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still … Continue reading
Posted in Finding your ideal niche, Positioning
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