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- HIRE for talent. RENT for experience.
- Why should you explain WHY?
- Are you the leader if no-one follows?
- Learn the power of NO!
- Employee vs. contractor: Here we go again.
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- Leadership: Sell the dream while making the reality.
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Category Archives: Finding your ideal niche
As a leader, you set the goals, establish the strategies and tactics to get there (with help from others of course) and sell the dream to all your stakeholders. And that includes potential customers as well as executives and employees. … Continue reading
We seem to be back to 2019 in the trade show world. Shows that shuttered during COVID have reopened, even if traffic and attendance seems smaller so far, but rising. So, let’s spend a cycle on trade shows for the … Continue reading
There’s a famous intersection in Tokyo, Shibuya Crossing, where thousands of people cross each day, seemingly in random directions. Here’s the test: try to follow one person in his or her journey. That would be like picking a piece of … Continue reading
Using old email lists for the first time is like eating really stale doughnuts. The taste is pretty bad, and the side effects could be disastrous. Strict rules about spam accounts Email companies like Constant Contact, Mail Chimp and many … Continue reading
We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now … Continue reading
If we never advertised, we’d never sell anything. Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. The types of advertising First, you can advertise your brand so that people … Continue reading
There is a process to innovation that can be summed up with four words: “Whoa. Wow! Hmmm. Yes!” Credit Dr. Mark Goulston with this. He states, that’s exactly how Steve Jobs described his “aha moment.” So, let’s paraphrase the late … Continue reading
We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Is your message clear, concise, and consistent? Here’s the professional’s process: There is a process used … Continue reading
Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Yet if we don’t or can’t, it is a sure thing that someone else will. Yes, we can blame the Internet for this. … Continue reading