Category Archives: Finding your ideal niche

How big is your ocean? A lesson in TAM, SAM & SOM

Posted on October 28, 2021 by Dave Berkus

Is this a problem or an opportunity? This insight is like a Hans Christian Anderson parable, but aimed at you and your business… There are big fish and small fish, potential customers, all swimming in the sea that is your … Continue reading →

Posted in Finding your ideal niche, Growth!, Positioning | 2 Comments

The coffee and wine school of innovation.

Posted on October 14, 2021 by Dave Berkus

Here’s one for debate around a cup of coffee or a glass of wine. Most innovation occurs when creative people are relaxed and thinking about other things.  Coffee, wine, quiet time, showers… How it occurs in large companies… We all … Continue reading →

Posted in Finding your ideal niche, Growth!, Positioning | 4 Comments

Have you accidentally created a “power vacuum?”

Posted on September 30, 2021 by Dave Berkus

Here’s a question to help you decide if you’re guilty. How many times have you heard someone say, “Let’s do it now and ask permission later?” Have you done it in front of your cohort?  That’s a common practice in … Continue reading →

Posted in Finding your ideal niche, Surrounding yourself with talent | 1 Comment

Are you killing innovation in your company?

Posted on September 16, 2021 by Dave Berkus

First, let’s recognize the problem. Here’s one for executives of any company with next generation products in mind.  As your business grows more complex and there are more employees to manage and more customers to care for, slowly you will … Continue reading →

Posted in Finding your ideal niche, Growth! | 1 Comment

Six ways to make your site-app-product go viral.

Posted on April 8, 2021 by Dave Berkus

It doesn’t happen by accident.  Not every new game-related site is a Steam, and surely not every social network is a Facebook. And not every texting application is a Twitter. A story of an app from nowhere to near dominance … Continue reading →

Posted in Finding your ideal niche, Positioning | 1 Comment

When to pivot from your original plan?

Posted on April 1, 2021 by Dave Berkus

Plans do not often work as devised.  We are not always smart about the market or the product.  We may miss the context of the times and come to market too soon or too late. We might not have researched … Continue reading →

Posted in Finding your ideal niche, Growth!, Positioning | 1 Comment

Do you really want to be the first to market?

Posted on March 4, 2021 by Dave Berkus

My stories of missing the context of the times Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before … Continue reading →

Posted in Finding your ideal niche, Positioning | 1 Comment

Are you innovating because of need or inspiration?

Posted on December 3, 2020 by Dave Berkus

Most innovations come from responding to a customer’s needs, or finding a niche where products need improvement or extension.  It is rare to innovate using a blank sheet of paper in a room with bare walls and no other contributors. … Continue reading →

Posted in Finding your ideal niche, Positioning | 1 Comment

Is it your brilliant plan or your execution?

Posted on November 27, 2020 by Dave Berkus

Mike Tyson: brilliant business savant “Everybody’s got a plan – until they are punched in the face,” famously stated boxer Mike Tyson.  My experience personally reviewing over three hundred executive summaries each year, all sent to me unsolicited, seems to … Continue reading →

Posted in Finding your ideal niche | 2 Comments

Have you heard? Eyeballs aren’t everything.

Posted on November 19, 2020 by Dave Berkus

Remember when? Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments.  Since in most … Continue reading →

Posted in Finding your ideal niche, Positioning | 1 Comment