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Category Archives: Finding your ideal niche
How to measure your power in the Internet marketplace.
There are several key performance indicators that help new generation company management see more clearly their progress and corporate health. The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still … Continue reading
Posted in Finding your ideal niche, Positioning
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Traditional marketing vs. social engagement
Woe to those teaching yesterday’s methods We all know that the world of marketing has turned upside down these past years through the power of the Internet. College professors teaching marketing must be having a real challenge keeping up with … Continue reading
Posted in Finding your ideal niche, Positioning
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Reduce five risks: Increase your valuation
Why five risks? In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. … Continue reading
Posted in Finding your ideal niche, Growth!
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Where’s your sense of urgency?
It is human nature to start in a new position with enthusiasm, lofty goals, new ideas, and a heightened awareness of those around us and their ideas for the business. After time in our job positions And it is an … Continue reading
Five ways to make your company stand out.
There must be at least several companies out there right now positioning to compete with you. If you’re large enough, you may be the target, and if smaller, you are the minnow not the shark – and need to be … Continue reading
Posted in Finding your ideal niche, Growth!, Positioning
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How much time do you spend “outside the box?”
So, you’re managing all that work, all those interruptions, all those texts and pesky emails. You get home at some reasonable hour, kind of tired, and needing a recharge. Sound familiar? Well, that’s probably because you’ve “wasted” a significant portion … Continue reading
Posted in Finding your ideal niche, Growth!
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Your core competency and why not to stray
Consider your core. It is the one skill, process or advantage you have over your competition. Then think of all the things you do to surround that core with people and assets that complete your company and allow you to … Continue reading
Here’s how NOT to define your competition
We investors see this all the time. An entrepreneur pitches using a deck with no slide for competition. When asked (as we always do,) the response is “This is new. We have no competition.” Niet! No! Unh unh. Professional investors … Continue reading
What would you do if told to “fail fast?”
Here’s a question that should strike close to home. Professional investors like to quote this mantra to anyone who will listen. “Fail fast,” they say. But what if you believe so strongly in your budding enterprise that this seems to … Continue reading
Investors, your board, and you: Who controls strategy?
You’re building a company from your vision and a passion, and lots of people are going to tell you that you have this or that wrong, and that it just won’t work. Business plans rarely survive market contact The truth … Continue reading
