Category Archives: Finding your ideal niche

Five ways to make your company stand out.

There must be at least several companies out there right now positioning to compete with you.  If you’re large enough, you may be the target, and if smaller, you are the minnow not the shark – and need to be … Continue reading

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How much time do you spend “outside the box?”

So, you’re managing all that work, all those interruptions, all those texts and pesky emails.  You get home at some reasonable hour, kind of tired, and needing a recharge.  Sound familiar? Well, that’s probably because you’ve “wasted” a significant portion … Continue reading

Posted in Finding your ideal niche, Growth! | 2 Comments

Your core competency and why not to stray

Consider your core.  It is the one skill, process or advantage you have over your competition.  Then think of all the things you do to surround that core with people and assets that complete your company and allow you to … Continue reading

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Here’s how NOT to define your competition

We investors see this all the time. An entrepreneur pitches using a deck with no slide for competition. When asked (as we always do,) the response is “This is new. We have no competition.” Niet!  No! Unh unh. Professional investors … Continue reading

Posted in Finding your ideal niche, Ignition! Starting up, Positioning, Raising money | 1 Comment

What would you do if told to “fail fast?”

Here’s a question that should strike close to home. Professional investors like to quote this mantra to anyone who will listen.  “Fail fast,” they say. But what if you believe so strongly in your budding enterprise that this seems to … Continue reading

Posted in Finding your ideal niche, Ignition! Starting up, Protecting the business | 4 Comments

Investors, your board, and you: Who controls strategy?

You’re building a company from your vision and a passion, and lots of people are going to tell you that you have this or that wrong, and that it just won’t work. Business plans rarely survive market contact The truth … Continue reading

Posted in Depending upon others, Finding your ideal niche, Positioning | 2 Comments

Can a revolutionary concept be too late to market?

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. As a rule, creating a product … Continue reading

Posted in Finding your ideal niche, Ignition! Starting up, Positioning | 2 Comments

Do you want to control your business destiny?

There is nothing quite as thrilling in business as igniting a startup and watching it blossom.  Especially when starting a company with personal savings or money from relatives and friends, early signs of success are intoxicating.  Each new customer, each … Continue reading

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Can you profit by serving early adaptors?

I am a gadget freak, often purchasing new technologies in their first release.  And my closet is full of such gadgets, from early pen-based computers to early brick-sized cell phones to an electronic handwriting recognition pad received as a gift … Continue reading

Posted in Finding your ideal niche, Positioning | 4 Comments

Can you defend your pricing niche against your competition?

This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the … Continue reading

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