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Category Archives: Finding your ideal niche
Are you innovating because of need or inspiration?
Most innovations come from responding to a customer’s needs, or finding a niche where products need improvement or extension. It is rare to innovate using a blank sheet of paper in a room with bare walls and no other contributors. … Continue reading
Posted in Finding your ideal niche, Positioning
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Is it your brilliant plan or your execution?
Mike Tyson: brilliant business savant “Everybody’s got a plan – until they are punched in the face,” famously stated boxer Mike Tyson. My experience personally reviewing over three hundred executive summaries each year, all sent to me unsolicited, seems to … Continue reading
Posted in Finding your ideal niche
2 Comments
Have you heard? Eyeballs aren’t everything.
Remember when? Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Since in most … Continue reading
Posted in Finding your ideal niche, Positioning
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Create a great product – the three-step dance method
Can you create a product in a vacuum? Creating a new product in a relative vacuum is an exercise in complete trust that you know what’s best for the customer, perhaps even without interaction with such a customer. It’s probably … Continue reading
Posted in Finding your ideal niche, Positioning
1 Comment
Can you build a company, not just a product?
Some businesses are built around a single idea. And sometimes that idea is just too small a slice of the big picture to be interesting to investors. There was a recent investor event where I was keynote speaker, on … Continue reading
How to measure your power in the Internet marketplace.
There are several key performance indicators that help new generation company management see more clearly their progress and corporate health. The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still … Continue reading
Posted in Finding your ideal niche, Positioning
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Traditional marketing vs. social engagement
Woe to those teaching yesterday’s methods We all know that the world of marketing has turned upside down these past years through the power of the Internet. College professors teaching marketing must be having a real challenge keeping up with … Continue reading
Posted in Finding your ideal niche, Positioning
2 Comments
Reduce five risks: Increase your valuation
Why five risks? In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. … Continue reading
Posted in Finding your ideal niche, Growth!
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Where’s your sense of urgency?
It is human nature to start in a new position with enthusiasm, lofty goals, new ideas, and a heightened awareness of those around us and their ideas for the business. After time in our job positions And it is an … Continue reading
Five ways to make your company stand out.
There must be at least several companies out there right now positioning to compete with you. If you’re large enough, you may be the target, and if smaller, you are the minnow not the shark – and need to be … Continue reading
Posted in Finding your ideal niche, Growth!, Positioning
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