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Category Archives: General
Want the best way to create your core competency quickly and inexpensively? Think like a startup, with little resources, a limited window of time, and few dollars to spend on expensive experts. Divide the hiring decision into two boxes. This … Continue reading
Why revisit this issue now? Several years ago, I wrote an extensive article on the ten most important tests of a company in classifying a person as an independent contractor. See https://berkonomics.com/?p=662 for that important insight. But things have gotten … Continue reading
First, the challenge Let’s say you have been told by your board, by your chairman, CEO, or direct leader to solve three problems you identify and report back within a month showing progress – or that you have solved these … Continue reading
There are many roads to Rio, so they say. But there is one overwhelming method of appraising the effectiveness of a business leader. Outcomes. We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee … Continue reading
No–one needs to tell you that mobile readers now outnumber desktop readers for your message. A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile … Continue reading
Finding your needle in the haystack There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of … Continue reading
If we never advertised, we’d never sell anything. Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. The types of advertising First, you can advertise your brand so that people … Continue reading
This is the tale of two CEOs, one of them unfortunately….me. It’s a story of how people handle unusual situations when selling to the top – an executive of a prospective customer. And the stories couldn’t be more different. … Continue reading
To start: “new source of energy” and “new ideas.” When a new CEO or manager is hired into a company, for a while lots of energy flows from the top and new ideas seem to be generated daily. It is … Continue reading