Category Archives: General

BERKONOMICS HAS MOVED TO BERKUS.COM

Posted on July 16, 2024 by Dave Berkus

Thanks for reading BERKONOMICS.  All posts and all new posts have now moved to https://berkus.com/berkonomics Email subscriber have already been redirected. New graphics. Much more content. Videos. RSS feed subscribers, please change your feed to  https://berkus.com/berkonomics-rss/ ‎ or https://berkus.com/feed (for raw … Continue reading →

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Go ahead! Drive with no speedometer!

Posted on July 27, 2023 by Dave Berkus

Have you ever driven a car that had no speedometer?  I had that thrill when a student at the Richard Petty Stockcar School of Driving at a motor speedway in California.  With a wide track, angled aggressively at the curves, … Continue reading →

Posted in General | 1 Comment

You’re the general. So, make your strategic plan!

Posted on July 6, 2023 by Dave Berkus

Continuing the process of planning… So now we’re getting organized.  There are many ways to express the roadmap for your enterprise.  One of the most popular was used by the U.S. Army late in World War II and adopted by … Continue reading →

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Fewer words, greater effect.

Posted on June 8, 2023 by Dave Berkus

I have a good business friend, an experienced manager and teacher with a Harvard MBA, whose creativity and intelligence are admired by many.  But he dilutes his effectiveness with wordy PowerPoint presentations.  It has become a long running joke between … Continue reading →

Posted in General | 2 Comments

Nothing good happens after midnight!

Posted on April 13, 2023 by Dave Berkus

Here’s another one from my Dad, a very wise man. He gave me this advice right after I received my driver’s license years ago.  It took years to understand the importance of this prophetic statement. Taking this advice literally: Gun … Continue reading →

Posted in General | 2 Comments

So, what’s a company board good for, anyway?

Posted on April 6, 2023 by Dave Berkus

Some of you have gotten along forever without a board of directors, or used your spouse as the “other” board member from the start.  But there are some very good reasons to build a great board composed of some outside … Continue reading →

Posted in General | 4 Comments

Well, now we know how bankers control our business lives!

Posted on March 30, 2023 by Dave Berkus

Let’s get right down to it.  Your banking relationship can be like a great marriage or a bad trip to the DMV.  In most cases it is strictly your choice.  But the results of that choice will reverberate for what … Continue reading →

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About personal use of corporate assets

Posted on February 16, 2023 by Dave Berkus

Here’s the IRS take on the issue: It is no secret that the IRS carefully looks below the surface for personal use of company assets (including cash) in its corporate income tax audits.  This insight addresses more the impact of … Continue reading →

Posted in General, Hedging against downturns, Protecting the business, Surrounding yourself with talent | 1 Comment

You name the price; I’ll name the terms.

Posted on February 9, 2023 by Dave Berkus

I admit that my dad taught me this when I was just a fifteen–year old kid starting a business and negotiating with suppliers for the first time.  But I learned it again and again in my various business lives. Here’s … Continue reading →

Posted in General, Positioning | 1 Comment

HIRE for talent. RENT for experience.

Posted on August 11, 2022 by Dave Berkus

Want the best way to create your core competency quickly and inexpensively?   Think like a startup, with little resources, a limited window of time, and few dollars to spend on expensive experts. Divide the hiring decision into two boxes. This … Continue reading →

Posted in General | 1 Comment