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- Let’s not confuse big data with knowledge!
- Mailing lists, email marketing, errors, oh my!
- Here are tricks to find yourself on social media.
- How powerful has new media advertising become?
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- Go ahead. Revert to “old school” marketing. If you dare…
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Category Archives: Depending upon others
How I didn’t follow my own advice Years ago, I led a deal and invested in a company that looked like it had lots of promise to disrupt the women’s clothing industry with special algorithms and an online store. But … Continue reading
This story has turned out to be one of the most enduring posts ever for me, well worth repeating. And what a lesson for us all. I confess that our research cannot find its source. So, with thanks to whomever … Continue reading
How do you define credibility in business? A friend of mine recently told me his story of how his very career rests on his credibility with his major supplier–partners. He stated that everything rides upon his credibility when he declares … Continue reading
First, the marginal exit event: Sometimes the end game or sale of the company is not a happy event for the early investors, including the entrepreneur or the founders. Especially when outside investors, venture capitalists or angels have put in … Continue reading
We’ve debated this one forever it seems. Should be overwhelm prospective employees with stock options and perks? Or concentrate our available resources on just plain money as an attraction? Well, here are rules to make money work for you in … Continue reading
Reward failure? That may be a difficult concept for an executive. And there are limits of course. We wouldn’t reward a failure to follow laws, or protect lives, or deliberate endangerment of the company or its people. There are “good” … Continue reading
This is the tale of two CEOs, one of them unfortunately….me. It’s a story of how people handle unusual situations when selling to the top – an executive of a prospective customer. And the stories couldn’t be more different. … Continue reading
How we often handle employment issues today. When we accept the work commitment from a person we hire, we make a pact with the new employee that often stops at agreeing to pay for service rendered and to provide a … Continue reading
How to get more performance from your directives Empowering your direct reports with the reasons for your orders gives them incentive to act, motivation to accept authority, and purpose behind action. I try to teach this with the simple phrase … Continue reading