Search this blog
- Raising money? Find your champion.
- Have you heard the rule of the thirds?
- Financing with grants, not equity or debt
- Use creative fundraising instead of equity or debt?
- When should you go for equity financing?
- Three Important Issues for Your Business Plan
- Are you innovating because of need or inspiration?
- Is it your brilliant plan or your execution?
Category Archives: Positioning
Most innovations come from responding to a customer’s needs, or finding a niche where products need improvement or extension. It is rare to innovate using a blank sheet of paper in a room with bare walls and no other contributors. … Continue reading
Remember when? Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Since in most … Continue reading
Can you create a product in a vacuum? Creating a new product in a relative vacuum is an exercise in complete trust that you know what’s best for the customer, perhaps even without interaction with such a customer. It’s probably … Continue reading
At the MIT Center of Collective Intelligence, professors and graduate students are wrestling with an important opportunity – and gaining ground. With new collaborative tools available for use in the cloud, people are no longer isolated in their creative endeavors. … Continue reading
There are several key performance indicators that help new generation company management see more clearly their progress and corporate health. The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still … Continue reading
Woe to those teaching yesterday’s methods We all know that the world of marketing has turned upside down these past years through the power of the Internet. College professors teaching marketing must be having a real challenge keeping up with … Continue reading
This is one of those “My dad used to say” homilies. You’ve probably heard the accompanying “It takes just as much effort to sell a small deal as a big one,” over the years. It is not that simple in … Continue reading
Businesses that forgot to reinvent If only newspaper publishers, book publishers, record companies, and movie producers would have had the vision to see their future as we now see it, we might have become a digital society with much less … Continue reading
Attention spans are growing shorter by the second Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Eight seconds to reach someone in most any medium. Ouch! … Continue reading