Category Archives: Positioning

Greatly exceed early customer expectations.

First customers are critical. Greatly exceed expectations at all costs. There is so much history behind this insight, and so many stories that illustrate this point.  Your first customers for any product or service form your reference base, the important … Continue reading

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Everything changes from concept to release.

You can take this headline as a rule, not an exception.  You’ll recognize the truism, “No battle plan ever survives contact with the enemy” first stated by German Field Marshall von Moltke way back in the 19th century. Our variant … Continue reading

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Don’t rest until you test!

So, you have a great new product or service that you and your associates love.  Early adopters should climb all over each other for a look. But what have you done to test the concept against the realities of the … Continue reading

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Boy! If I had only learned this before spending a million!

Know your market and competition, or don’t spend a dime on anything else. I love absolutes – statements with no wiggle room for gray-area responses.  Well, here is one of those, and it deals with market research first and foremost. … Continue reading

Posted in Finding your ideal niche, Ignition! Starting up, Positioning | 2 Comments

Here’s the test: Can you create 5 strategies and 5 tactics to achieve your goal?

In past weeks, we explored the need for a tangible goal and strategies that are measurable as steps toward achievement of your goal.  Today, we explore how to create tactics to accompany each strategy, and even suggest a number of … Continue reading

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Think like a general! Create strategies and tactics now.

If you have been following the last several weeks of these postings, then now we’re getting organized.  There are many ways to express the road map for your enterprise.  One of the most popular was used by the U.S. Army … Continue reading

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Please map your goal and USE that map!

It’s time to speak of some sort of business plan.  As a professional investor in early stage companies, I have long discounted long, detailed business plans in favor of a concise “executive summary” followed by a believable spreadsheet-based financial forecast … Continue reading

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Have you set your life and business goals?

We’ve spent several weeks discussing your vision for success, and whether you could be the next Ford, Jobs or Musk.  Now it’s time to make this more tangible, more real – by attaching personal goals to this vision we’ve created … Continue reading

Posted in Ignition! Starting up, Positioning | 1 Comment

Could you be the next Ford, Jobs or Musk?

Well, it’s a fair question. Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who find a new marketplace or niche – or how to reach the mass market in new ways. Leaders and … Continue reading

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Here are ten vision tests for your success

Your vision for success must be solid and flexible enough to pass several critical tests if it is to guide a business enterprise to greatness.  Here in brief are ten tests for your successful vision.  Try these on for size, … Continue reading

Posted in Ignition! Starting up, Positioning | 2 Comments