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Category Archives: Positioning
In past weeks, we explored the need for a tangible goal and strategies that are measurable as steps toward achievement of your goal. Today, we explore how to create tactics to accompany each strategy, and even suggest a number of … Continue reading
If you have been following the last several weeks of these postings, then now we’re getting organized. There are many ways to express the road map for your enterprise. One of the most popular was used by the U.S. Army … Continue reading
It’s time to speak of some sort of business plan. As a professional investor in early stage companies, I have long discounted long, detailed business plans in favor of a concise “executive summary” followed by a believable spreadsheet-based financial forecast … Continue reading
We’ve spent several weeks discussing your vision for success, and whether you could be the next Ford, Jobs or Musk. Now it’s time to make this more tangible, more real – by attaching personal goals to this vision we’ve created … Continue reading
Well, it’s a fair question. Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who find a new marketplace or niche – or how to reach the mass market in new ways. Leaders and … Continue reading
Your vision for success must be solid and flexible enough to pass several critical tests if it is to guide a business enterprise to greatness. Here in brief are ten tests for your successful vision. Try these on for size, … Continue reading
I love absolute statements. And this is one of my favorites. You’re at the ignition stage of your newest business venture. Of course, you have a vision for what you will do to change the world. Let’s stress test that … Continue reading
Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach. And we rightly celebrate each such pairing, often with a mutual press release. And sometimes that’s all … Continue reading
Everyone who manages a company or its sales force wants to write as many new deals as possible, and is usually warry about doing anything that might threaten the positive outcome of a pending sale. So, it is common practice … Continue reading
Sometimes a competitor is just too entrenched, too strong, too well equipped to directly face in battle. At least that is the conventional wisdom. Yet, there are constant examples of new entrants into a niche that grow, prosper and sometimes … Continue reading