Category Archives: Positioning

Crowdsourcing, collaboration, support groups. Oh my.

At the MIT Center of Collective Intelligence, professors and graduate students are wrestling with an important opportunity – and gaining ground.  With new collaborative tools available for use in the cloud, people are no longer isolated in their creative endeavors. … Continue reading

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How to measure your power in the Internet marketplace.

There are several key performance indicators that help new generation company management see more clearly their progress and corporate health.  The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still … Continue reading

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Traditional marketing vs. social engagement

Woe to those teaching yesterday’s methods We all know that the world of marketing has turned upside down these past years through the power of the Internet.  College professors teaching marketing must be having a real challenge keeping up with … Continue reading

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Should you cast your net where the big fish swim?

This is one of those “My dad used to say” homilies.  You’ve probably heard the accompanying “It takes just as much effort to sell a small deal as a big one,” over the years. It is not that simple in … Continue reading

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Reinvent your business!

Businesses that forgot to reinvent If only newspaper publishers, book publishers, record companies, and movie producers would have had the vision to see their future as we now see it, we might have become a digital society with much less … Continue reading

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Can you create a great customer case study?

Attention spans are growing shorter by the second Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average.  Eight seconds to reach someone in most any medium.  Ouch! … Continue reading

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What’s your story? Did someone else create it?

It is an old warning in the entertainment industry.  Define your persona the way you want others to view you – before someone else defines you by comparing you to someone not as flattering as you would like. Sometimes you … Continue reading

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Five ways to make your company stand out.

There must be at least several companies out there right now positioning to compete with you.  If you’re large enough, you may be the target, and if smaller, you are the minnow not the shark – and need to be … Continue reading

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Everyone needs to manage their mantra or move on.

Ever stand with someone you’ve never met when at a party, a trade show or just meet someone in the hallway? We all have. And then that person opens his or her mouth and spends a boring two minutes describing … Continue reading

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Your core competency and why not to stray

Consider your core.  It is the one skill, process or advantage you have over your competition.  Then think of all the things you do to surround that core with people and assets that complete your company and allow you to … Continue reading

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