Here’s a statement that you never thought would apply to your business planning.
Sometimes we get stuck in the muck with our marketing, product, management focus, and in keeping up with trends. It is natural for executives and entrepreneurs with lots on their plate and little extra time – to just keep up the same activities that have made the company a success.
Isn’t this a good time to look again at these processes, refreshing those that work – and working on replacing or repairing those that don’t? Keep on doing what works and that grows the company (rinse and repeat) and actively work on the rest?
Innovation should be a goal…
Customers feel better about a company always showing its innovation with new products and ideas to help increase customer revenues, decrease costs or better serve their customers. Is it time to enhance, replace or invent toward achieving that set of goals?
…for the employees too.
[Email readers, continue here…] Employees love progress and excitement when involved in something refreshing and new. Good ones tend to stay with the company longer. Everyone tends to give more effort when we refresh or revitalize.
The industry takes notice when you change up the same old marketing methods and message. A company that uses the best and enhances or replaces the rest will be noticed and rewarded with increased revenues.
Rinse and repeat. What’s wrong with a thorough cleaning and then showing off a bit of innovation, even with older offerings?
If you keep on doing what you’ve always done,
You’ll keep on getting what you’ve always got!