There is nothing quite as thrilling in business as igniting a startup and watching it blossom. Especially when starting a company with personal savings or money from relatives and friends, early signs of success are intoxicating. Each new customer, each mention in the press or online adds to the feeling of early accomplishment. And it is more satisfying because it is yours, from idea to execution.
The intoxication of a new beginning
But the excitement begins much earlier. With newfound freedom to make independent decisions about finding a company name, where to locate the company, whether to lease an office or start from home, how to engage talent, even whether to provide free coffee to employees, the newly minted entrepreneur can only think of positive thoughts and great outcomes.
Do you ignore the warnings of experts?
This moment is not to be spoiled by such mundane warnings from advisors or consultants to plan carefully, research the market and competition, and execute the plan with tenacity and enthusiasm. This moment is to be enjoyed for what it is: the ignition point in which the dream becomes a reality and anything is possible.
[Email readers, continue here…] This moment is to celebrate every action, including shopping for supplies, furniture and technology to support the newly minted enterprise. There is never again going to be such a pristine, simple, problem-free time in the life of this business. Relish the experience of creation. Celebrate each important “first,” including the first customer order, the first day in a new office, the first new employee hired, the first earned dollar actually deposited into the bank account.
Write your own Hollywood script
Because it is yours to write alone, there is no Hollywood script more thrilling than the one you create during those first days when everything is so very new.