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Category Archives: Finding your ideal niche
I sat in my own safety net while weaving it.
Editor’s note: Berni Jubb was an Inc.500 entrepreneur, after years as a senior marketing manager of a large computer company. He regained his senses, and now runs a small resort and restaurant in Costa Rica. By Berni Jubb My First Startup… … Continue reading
Lighting the match – going viral
It doesn’t happen by accident. Not every new game site is a Club Penguin or Minecraft. Not every social network is a Facebook or Instagram. Not every texting application is a Twitter. What are the elements needed to focus upon … Continue reading
Posted in Finding your ideal niche, Positioning
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Embrace the right to pivot!
Plans don’t often work as devised. We are not always smart about the market or the product. Great teams are not bound by their original product or marketing plan. Greatness finds one definition in management’s ability to “pivot,” or change … Continue reading
Posted in Finding your ideal niche, Positioning
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Don’t over-estimate the knowledge of your audience.
When making a presentation to a new audience, the smart thing to do, if there is an opportunity, is to ask your audience by show of hands, if they have some knowledge of your industry or space. If you are … Continue reading
Posted in Finding your ideal niche, Positioning
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Eyeballs aren’t everything.
Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Since in most cases, … Continue reading
Posted in Finding your ideal niche, Positioning
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The three step dance – creating a great company
Creating a gerat company in a relative vacuum is an exercise in complete trust that the entrepreneur knows what’s best for the customer, perhaps even without interaction with such a customer. It’s probably happened, but not often enough to trust … Continue reading
Build a company – not just a product.
Some businesses are built around a single idea. And sometimes that idea is just too small a slice of the big picture to be interesting to investors. There was a recent investor event where I was keynote speaker, on stage … Continue reading
Five Keys to Our Long Term Survival
Guest Post by William Fisher Dave’s Note: William Fisher is CEO of Quicksilver Software, a software and Internet game development company in Southern California. Bill has survived multiple cycles in the game industry, and writes here his thoughts about his longevity in … Continue reading
Could you answer these tough investor questions?
By: Arthur Lipper In the process of raising funds to create and develop a business, entrepreneurs make many statements to those they seek to attract as investors. In my years of investing, I’ve developed a set of tough questions that … Continue reading
Posted in Finding your ideal niche, Raising money
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Accurate assumptions lead to defendable plans
The biggest error in planning may not be spreadsheet calculation error. Or cost estimation. It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just … Continue reading
