Category Archives: Positioning

Customer empowerment? Blame the Internet.

Customer empowerment is moving so fast nowadays that many of us are running to just catch up.  Yet if we don’t or can’t, it is a sure thing that someone else will. Yes, we can blame the Internet for this.  … Continue reading

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Good, cheap, fast. Pick any two.

This one is attributed to Red Adair, the famous oil and gas fire suppressing expert.  And boy, does it apply to most of us and our offerings. “Quality” products and services… …should not be positioned as “cheap,” or your potential … Continue reading

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How credible are you to others?

How do you define credibility in business? A friend of mine recently told me his story of how his very career rests on his credibility with his major supplier–partners.  He stated that everything rides upon his credibility when he declares … Continue reading

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Jeff Bezos asked a question that blew me away!

Here’s the question: This piece of wisdom came from Jeff Bezos, founder of Amazon, during a board meeting for one of the companies where he sits as board member.  Jeff asked the question “Is there anything big or small, which … Continue reading

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How big is your ocean? A lesson in TAM, SAM & SOM

Is this a problem or an opportunity? This insight is like a Hans Christian Anderson parable, but aimed at you and your business… There are big fish and small fish, potential customers, all swimming in the sea that is your … Continue reading

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The coffee and wine school of innovation.

Here’s one for debate around a cup of coffee or a glass of wine. Most innovation occurs when creative people are relaxed and thinking about other things.  Coffee, wine, quiet time, showers… How it occurs in large companies… We all … Continue reading

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Extending your Runway!

Several years ago, I wrote a book entitled, Extending the Runway, using parallels to piloting a plane to equate to the process of creating and building a small company, making maximum use of resources to get to and beyond breakeven.  … Continue reading

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Six ways to make your site-app-product go viral.

It doesn’t happen by accident.  Not every new game-related site is a Steam, and surely not every social network is a Facebook. And not every texting application is a Twitter. A story of an app from nowhere to near dominance … Continue reading

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When to pivot from your original plan?

Plans do not often work as devised.  We are not always smart about the market or the product.  We may miss the context of the times and come to market too soon or too late. We might not have researched … Continue reading

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Switching costs: A competitive advantage?

We know that one of the ways we hold onto our customers is if there are high switching costs to move away to a competitor.  But how about the other side of the coin?  Do you have an estimate of … Continue reading

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