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Category Archives: Positioning
Clues: How to think like a growth CEO
Growth CEOs differ from those who merely station–keep their way into the status quo, protecting the enterprise by reducing risk and cost – without creating a vision and action plan for growth. Here is how to test yourself. Here is … Continue reading
Posted in Finding your ideal niche, Growth!, Positioning
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Should you battle the dragon? Or just avoid the encounter?
Frustrated by a competitor that wins when you should have? Sometimes a competitor is just too entrenched, too strong, too well equipped to directly face in battle. At least that is the conventional wisdom. Yet, there are constant examples of … Continue reading
Posted in Finding your ideal niche, Positioning
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Finding a strategic partner, investor or buyer
Get organized. Finding your strategic partner, investor or business buyer is not something you do haphazardly. There are many steps to take, each closer to assuring a success. Research is paramount, and sources are everywhere, especially for public companies and … Continue reading
Leadership: Sell the dream while making the reality.
As a leader, you set the goals, establish the strategies and tactics to get there (with help from others of course) and sell the dream to all your stakeholders. And that includes potential customers as well as executives and employees. … Continue reading
Posted in Finding your ideal niche, Growth!, Positioning
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How to “reel them in” to a trade show booth
We seem to be back to 2019 in the trade show world. Shows that shuttered during COVID have reopened, even if traffic and attendance seems smaller so far, but rising. So, let’s spend a cycle on trade shows for the … Continue reading
Posted in Finding your ideal niche, Positioning
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Let’s not confuse big data with knowledge!
There’s a famous intersection in Tokyo, Shibuya Crossing, where thousands of people cross each day, seemingly in random directions. Here’s the test: try to follow one person in his or her journey. That would be like picking a piece of … Continue reading
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Mailing lists, email marketing, errors, oh my!
Using old email lists for the first time is like eating really stale doughnuts. The taste is pretty bad, and the side effects could be disastrous. Strict rules about spam accounts Email companies like Constant Contact, Mail Chimp and many … Continue reading
Posted in Finding your ideal niche, Positioning
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Here are tricks to find yourself on social media.
Finding your needle in the haystack There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of … Continue reading
Posted in General, Positioning
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How powerful has new media advertising become?
We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now … Continue reading
Posted in Finding your ideal niche, Positioning
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Question: Do you know three types of advertising?
If we never advertised, we’d never sell anything. Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. The types of advertising First, you can advertise your brand so that people … Continue reading
Posted in Finding your ideal niche, General, Positioning
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