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- Even a taste of ownership motivates employees.
- Why cash is only one measure of employee happiness
- Would you pay a high achiever more than yourself?
- Careful about equity and options in early stage businesses
- Fire fast, not last.
- Hire as if your survival depends upon it.
- Are you mentally equipped to depend upon others?
- Are you or your business “time bankrupt?”
Category Archives: Positioning
I love absolute statements. And this is one of my favorites. You’re at the ignition stage of your newest business venture. Of course, you have a vision for what you will do to change the world. Let’s stress test that … Continue reading
Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach. And we rightly celebrate each such pairing, often with a mutual press release. And sometimes that’s all … Continue reading
Everyone who manages a company or its sales force wants to write as many new deals as possible, and is usually warry about doing anything that might threaten the positive outcome of a pending sale. So, it is common practice … Continue reading
Sometimes a competitor is just too entrenched, too strong, too well equipped to directly face in battle. At least that is the conventional wisdom. Yet, there are constant examples of new entrants into a niche that grow, prosper and sometimes … Continue reading
Dave’s note: This week we again welcome my co-author of “Get Scrappy” to give us some of her sage advice in only a way she could express it. You’ll enjoy her style and message… By Kim Shepherd It’s great to … Continue reading
As a leader, you set the goals, establish the strategies and tactics to get there (with help from others of course) and sell the dream to all of your stakeholders. And that includes potential customers as well as executives and … Continue reading
Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity? There are always gate keepers whose job it is to filter out the inconsequential or inappropriate, and allow … Continue reading
Wouldn’t it be magic if we could find one (unique to us) question to ask people passing the booth or table as they pass in the aisle of the trade show? I asked a number of exhibitors that question recently, … Continue reading
We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches … Continue reading