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- Let’s not confuse big data with knowledge!
- Mailing lists, email marketing, errors, oh my!
- Here are tricks to find yourself on social media.
- How powerful has new media advertising become?
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- Sometimes your gut is the best you’ve got.
- Go ahead. Revert to “old school” marketing. If you dare…
- Steve Jobs’ “aha moment!”
Category Archives: General
The need for real time information From sports car to aircraft to super tanker, successful operation depends upon the pilot’s understanding and urgent timely use of a dashboard. Real time information is critical to real time decision-making, and increasingly in … Continue reading
At the MIT Center of Collective Intelligence, professors and graduate students are wrestling with an important opportunity – and gaining ground. With new collaborative tools available for use in the cloud, people are no longer isolated in their creative endeavors. … Continue reading
You’ll get the importance of this in a moment. Hang in there. Substitute the word “money” for “water” and we have an explanation for most all the reasons why successful products move from concept through early adopters through mass market. … Continue reading
Most college econ courses teach marginal economics. So, not to scare those who didn’t take econ, here is a simple explanation. Let’s use breakeven as our test Let’s say that your company is exactly at breakeven. Here’s the importance of … Continue reading
So, you’ve been at this for years through thick and thin, great days and days in which you’ve had better times. Much of your job has become routine. But it feels good to see your “baby” grow and others buy … Continue reading
Most of us are affected by this current crisis. Many businesses threatened with closure forever. Small businesses are the most vulnerable, even though most have furloughed employees. Rent and other fixed costs continue, even when revenues have dried up – … Continue reading
Surely, you’ve heard the buggy whip analogy. A business making those necessary items ignored the signs of progress and found itself without a market. Perhaps that happened to sword smiths upon the invention of the rifle, and certainly to the … Continue reading
Is the guarantee still required today? More than ever, the banks and lenders today require personal guarantees from entrepreneurs, and even from CEO’s of angel or some VC funded businesses. Starting and running a small or growing business can be … Continue reading
Our challenge is getting more difficult How many of us have “hired” independent contractors over the years, a bit worried over the gray area between employee and contractor as defined by the IRS? Or separately the State of California? I’ve … Continue reading