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- Let’s not confuse big data with knowledge!
- Mailing lists, email marketing, errors, oh my!
- Here are tricks to find yourself on social media.
- How powerful has new media advertising become?
- Question: Do you know three types of advertising?
- Sometimes your gut is the best you’ve got.
- Go ahead. Revert to “old school” marketing. If you dare…
- Steve Jobs’ “aha moment!”
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Category Archives: General
How to make the most useful dashboard
The need for real time information From sports car to aircraft to super tanker, successful operation depends upon the pilot’s understanding and urgent timely use of a dashboard. Real time information is critical to real time decision-making, and increasingly in … Continue reading
Posted in General, Growth!, The fight for quality
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Crowdsourcing, collaboration, support groups. Oh my.
At the MIT Center of Collective Intelligence, professors and graduate students are wrestling with an important opportunity – and gaining ground. With new collaborative tools available for use in the cloud, people are no longer isolated in their creative endeavors. … Continue reading
Posted in General, Growth!, Positioning
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Economics 101: If water flows downhill, then why fight it?
You’ll get the importance of this in a moment. Hang in there. Substitute the word “money” for “water” and we have an explanation for most all the reasons why successful products move from concept through early adopters through mass market. … Continue reading
Posted in General
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How much is that one additional unit worth?
Most college econ courses teach marginal economics. So, not to scare those who didn’t take econ, here is a simple explanation. Let’s use breakeven as our test Let’s say that your company is exactly at breakeven. Here’s the importance of … Continue reading
Have you lost (some) enthusiasm for the job?
So, you’ve been at this for years through thick and thin, great days and days in which you’ve had better times. Much of your job has become routine. But it feels good to see your “baby” grow and others buy … Continue reading
Three questions to answer about your COVID response
Most of us are affected by this current crisis. Many businesses threatened with closure forever. Small businesses are the most vulnerable, even though most have furloughed employees. Rent and other fixed costs continue, even when revenues have dried up – … Continue reading
Posted in General, Protecting the business
5 Comments
Have you fallen into the buggy whip trap?
Surely, you’ve heard the buggy whip analogy. A business making those necessary items ignored the signs of progress and found itself without a market. Perhaps that happened to sword smiths upon the invention of the rifle, and certainly to the … Continue reading
Posted in General, Protecting the business
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How about personal guarantees for company debt?
Is the guarantee still required today? More than ever, the banks and lenders today require personal guarantees from entrepreneurs, and even from CEO’s of angel or some VC funded businesses. Starting and running a small or growing business can be … Continue reading
Posted in General
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Warning: Contractors must really be independent!
Our challenge is getting more difficult How many of us have “hired” independent contractors over the years, a bit worried over the gray area between employee and contractor as defined by the IRS? Or separately the State of California? I’ve … Continue reading
Some thoughts about office politics
Where’s the threat? It is hard to separate this kind of advice from economic lessons in running a business, when office politics can threaten a business in ways that are subtle, but sometimes just as devastating as economic shocks or … Continue reading
