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Category Archives: General
Can you pierce layers in supplier–customer partnerships?
I recently experienced an amazing effort of outreach by a vice president of a large national customer asking for a meeting with the product development team of a critical supplier, one of “my” companies. The goal, the VP stated, was … Continue reading
Channel partners can be golden for growth
Dave’s note: Here comes my favorite “tell-it-like-it-is” CEO, Kim Shepherd, with another of her pieces from her experience managing a completely virtual company with over one hundred employees located through the United States and beyond. By Kim Shepherd In 2006, … Continue reading
Is ‘servant leadership’ too soft for today’s workforce?
It’s a term rooted in ancient philosophy. Robert Greenleaf may have been the first to resurrect the concept in his book published in 1970. Not quite as bold as inverting the management triangle, the concept of servant leadership requires that … Continue reading
The Power of the glass half empty
Dave’s note: This week we again welcome my co-author of “Get Scrappy” to give us some of her sage advice in only a way she could express it. You’ll enjoy her style and message… By Kim Shepherd It’s great to … Continue reading
Are you an old school customer marketer?
“Broadcast the message and they will come!” “Segment my broadcast and I will have better response.” Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message … Continue reading
Posted in General, Positioning
3 Comments
Your business: Grow it and hold it?
Taking money from professional investors such as angels or VCs usually requires that you agree to seek an exit for those investors in your plan, often targeting five to seven years as the ideal period for growth before a liquidity … Continue reading
Posted in General, Growth!
2 Comments
Turning out the lights is a type of exit.
In my life as an early stage investor, I’ve been closely involved with so many businesses, there were bound to be numerous stories of failures, hopefully from which to learn lessons for all of us as we go forward. Several … Continue reading
Posted in General, The liquidity event and beyond
1 Comment
BERKONOMICS CELEBRATES 6TH ANNIVERSARY WITH OVER 100,000 CIRCULATION
September 21st, 2015 marks the sixth anniversary of publication for BERKONOMICS, the blog containing insights for business management, entrepreneurs, and investors. Starting with just 4,000 circulation in 2009, BERKONOMICS has grown to well over 100,000, and is read on five … Continue reading
Patent litigation can kill the small guy.
When you think of patents, you think of added value to the corporation in the form of protection of its intellectual property. In fact, many corporations spend millions developing surrounding patents to form what is known as a “patent thicket,” … Continue reading
Posted in General, Growth!, Protecting the business
3 Comments
The five tactical skills of a great executive
While we are on the subject of great leadership, let’s list the five principal tactical skills of a great leader. These are not the strategic visionary skills, like leading companies through risky product launches, or steering the course through economic … Continue reading
Posted in General
4 Comments
