Author Archives: Dave Berkus

Jeff Bezos asked a question that blew me away!

Here’s the question: This piece of wisdom came from Jeff Bezos, founder of Amazon, during a board meeting for one of the companies where he sits as board member.  Jeff asked the question “Is there anything big or small, which … Continue reading

Posted in Finding your ideal niche, Growth!, Positioning | 4 Comments

Patent litigation can kill the small guy.

Here’s the bright side to patents. When you think of patents, you think of added value to the corporation in the form of protection of its intellectual property. In fact, many corporations spend millions developing surrounding patents to form what … Continue reading

Posted in Protecting the business | 1 Comment

Is there gold in your old intellectual property?

Digging through your IP closet for gold… In past years, several times a month I’d have lunch with one of my CEOs, and each time we’d find ourselves digging into the intellectual property developed by the company over the years, … Continue reading

Posted in Growth!, Protecting the business | 2 Comments

Budget from the top down or bottom up? A puzzle.

Here’s the argument: Many people believe that bottom-up budgeting leads to waste and misdirection. The advocates of top-down budgeting are strong in their belief that if you give each person or department no guidance, they will budget to their wants … Continue reading

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Recognize your five critical business risks.

If you could predict a crisis within your business before its occurrence, wouldn’t you move to prevent or reduce its impact?  Making such predictions is a skill that can be developed, and here’s one method of doing so. First let’s … Continue reading

Posted in Protecting the business | 1 Comment

What can go wrong with your business growth?

So, your business has begun to take off. You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers.  Don’t be alarmed by this next statement.  That’s relatively easy. You can be the … Continue reading

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Premature scaling can kill your business.

Here’s a lesson from experience. Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share.  The logic in this … Continue reading

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Five ways to make and execute a great plan

It is all about execution. Waiting over a year to see results is too long, since your chance of mid-course correction is greatly reduced.  To make the point, Harvard’s Robert Kaplan believes that less than 10% of corporate strategies are … Continue reading

Posted in Growth! | 1 Comment

How big is your ocean? A lesson in TAM, SAM & SOM

Is this a problem or an opportunity? This insight is like a Hans Christian Anderson parable, but aimed at you and your business… There are big fish and small fish, potential customers, all swimming in the sea that is your … Continue reading

Posted in Finding your ideal niche, Growth!, Positioning | 2 Comments

The four rules for motivating your employees with money.

We’ve debated this one forever it seems.  Should be overwhelm prospective employees with stock options and perks?  Or concentrate our available resources on just plain money as an attraction?   Well, here are rules to make money work for you in … Continue reading

Posted in Depending upon others, Protecting the business | 2 Comments