Monthly Archives: November 2016

Who cares about customer loyalty?

Posted on November 24, 2016 by Dave Berkus

Repeat customers, raving fans, angry backlashers, commodity shoppers.  Oh boy, what a range of loyalty these represent.  And in your years, you may have experienced all of these. Here’s another way to look at the ladder to an ideal customer … Continue reading →

Posted in Growth! | Leave a comment

How to be a dictator enforcing sales offer deadlines

Posted on November 17, 2016 by Dave Berkus

Everyone who manages a company or its sales force wants to write as many new deals as possible, and is usually warry about doing anything that might threaten the positive outcome of a pending sale. So, it is common practice … Continue reading →

Posted in Positioning | Leave a comment

Rinse and repeat: revitalizing your business

Posted on November 10, 2016 by Dave Berkus

Here’s a statement that you never thought would apply to your business planning.  Sometimes we get stuck in the muck with our marketing, product, management focus, and in keeping up with trends. It is natural for executives and entrepreneurs with … Continue reading →

Posted in Growth!, Surrounding yourself with talent | Leave a comment

After 20 years: Updating the Berkus Method of valuation

Posted on November 4, 2016 by Dave Berkus

Well, it had to happen.  Originally created in the mid 1990’s to help with the imprecise problem of how to value early stage companies, especially those in technology, I developed what soon became known as “The Berkus Method” when published … Continue reading →

Posted in Ignition! Starting up, Raising money | 14 Comments

How do you focus your team for action?

Posted on November 3, 2016 by Dave Berkus

How do you get your team to focus and move forward effectively?  A fellow CEO recently told me of her method of assuring positive movement within her team.  She holds a weekly meeting of her direct reports, and asks them … Continue reading →

Posted in Growth!, Surrounding yourself with talent | 2 Comments