Avoid the recruiting boomerang.

It has happened to all of us who have been leaders in business long enough.  One of your employees is approached by an employee of a customer or of a supplier, stating that “It sure would be great to work in your company.”  And without a policy or sometimes without thinking, your employee responds with a “Let me help,” or worse yet, “I have a position open.”

You should be clear from the start that no one at your company may offer a job to any current employee of a stakeholder – a customer, a partner in development or in distribution, or of a supplier. The rule should be one that includes only one “out”: if a person resigns from the position with the stake-holding company, then you will be happy to talk about a position.  No winking, sending signals, or quiet promises.

[Email readers, continue here…]  There are instances where such an existing stakeholder employee offers to go to his or her boss and ask Advanced Berkonomics soft front cover-smallpermission to speak with you, and the boss not only concurs but agrees to call you (not just to take your call).  In that case alone, it is proper to continue as far as the offer and beyond.

Let me tell you the story from one of my companies that recently learned about the recruiting boomerang the hard way.  The CEO checked into a hotel that was a customer for its enterprise management system, and through a few innocent questions found that the owner was about to purchase several new systems for his new projects.  The front desk clerk cheerfully gave the CEO the owner’s contact information.

So the CEO called the owner that day.  “I will never deal with your company again!” was the short reply from the owner to the CEO.  It turns out that a manager from the CEO’s company had recently thrown the recruiting boomerang at that very same cheerful clerk, hinting that a job would be available if she’d like to apply.   The clerk told the owner, and the rest is history.

Properly, the CEO begged the owner for forgiveness, immediately sent an email to all managers reinforcing the existing policy of not hiring a stakeholder, and spoke to the person making the offer in a non-threatening tone, again reinforcing the policy.  During the phone conversation with the owner, the CEO carefully set the stage for a later call to mend fences and check on progress with the existing system already installed.  He made all the right moves given the situation.

But wouldn’t it have been easier to avoid throwing the recruiting boomerang in the first place?

Posted in Depending upon others, Protecting the business, Surrounding yourself with talent | 6 Comments

Good management means great empowerment.

So, we’ve discussed why it is important to build consensus in an organization in most every major decision.  To do so, a CEO must be able to relinquish some degree of power, overriding decisions made by consensus only with some thought and certainly with an explanation to those involved.

A manager secure in the position should never fear empowering direct reports to make decisions that fall within the resources allocated to them and within the budget agreed to with them.  A micro-manager cannot cede that kind of authority, even within pre-arranged limits, and as a result meddles with decisions made by direct reports, removing authority from each whenever such moves are made, and rendering the individual more impotent in the eyes of that person’s reports.

On the other hand, a great CEO or manager not only empowers his or her direct reports, s/he directs those people to do the same with their reports down the line.  All this is done within limits that should seem obvious: financial impact has been provided for within the plan; and no other individuals or departments are affected negatively by such an empowered action without notice and involvement.

[Email readers, continue here…]  The more power you cede, the more you become a teacher and the more your direct reports grow in their positions.  Further, the more you share your decisions, the more you prepare those below to assume your position if ever necessary or appropriate.

If you cannot or will not empower your direct reports, you must ask yourself: why?  If it is insecurity that is the root cause, then the best course of action is to share the power even more quickly, as you’ll look and feel more like the group is supportive of you and your position.  If you are a micro-manager and are unwilling to allow those below to fail, even with more minor decisions, then you are restricting their growth in their positions, certainly causing dissatisfaction in their ranks, and missing the most important opportunities to enable scaling your organization to a much larger size.

Posted in Depending upon others, Surrounding yourself with talent | 3 Comments

Build consensus.

Surely you’ve been exposed to articles, courses and lectures about various styles of management, and how each is appropriate for some companies and for some levels of organization and at some times.  For example, a consensus-building leader works well in that style until someone yells “fire!,” and the emergency requires a dictatorial style of management to act quickly, protecting lives.

If you’ve ever been on the board of a non-profit organization, especially one in education, you know that a dictatorial style of management has no place in the organization (again unless there is an emergency requiring life-Managing_forcesaving decisions).   In the non-profit sector, all decisions move slower, frustrating many board members who are business tycoons or entrepreneurs used to making rapid, final decisive moves in the workplace.

But wait a minute.  Is it appropriate for managers in any business to make a habit of making rapid, decisive moves as a matter of style?  In a past insight, I used the phrase: “Bet the farm only when the crops are on fire!” to underline the risk in making continuous bold decisions that obligate a company’s resources in a single transaction.

[Email readers, continue here…]  It is much more appropriate and certainly more appreciated if you take the time to bring your direct reports along in the thinking process, to obtain their input with issues that affect them, and to attempt to gain consensus from the leadership team before moving into implementing decisions where risk is involved or where the others are affected.  Many a time I have thought a solution was obvious until one of my board members, peers or direct reports pointed out a facet of the problem not previously considered.  Bold decisions seem to reflect strong leadership.  More often, they reflect a deficiency in willingness to cede power to the group unless for some reason necessary to withhold that power.

A decision made by consensus is probably a wiser decision and surely one that will be received down the line with more willingness to implement it than one posted as an order.  Orders come from somewhere up there in the minds of most people below direct reports.  And there is no better way to destroy a company’s culture than having the majority of those in the workforce believing that they are just “workin’ for the man” (woman) when they walk in the door.

 

Posted in Depending upon others, Surrounding yourself with talent | 6 Comments

Setting your moral compass

Almost all of us in our leadership roles are looked upon to provide clues for behavior by those who look up to us, whether family members or subordinates in the workplace or even those we associate with as peers, suppliers, or customers.

In your business and personal life, there will be moments that will define you forever in the eyes of those you might not be aware are watching.  And nowhere is this more evident in the way you respond to issues where your actions require extraordinary sacrifice financially or in personal ambition.

If a clerk in a store gives you too much change from a sale where you paid cash, do you think before returning the overage?  Is your decision effected by whether someone is with you and watching?  If an error is made that results in a customer or office superior asking Three_Berkonomics_Fronts_black“who could have done this?,” do you step up to take responsibility quickly to avoid casting the focus upon another person?  If your company could achieve inordinate short term profit from the lack of knowledge on the other side in a new sale, do you take advantage of the moment and profit from the ignorance of the individual on the other side?

[Email readers, continue here…]  The temptation to do these things is great.  But in every case the lasting negative effect is worse than the gain temporarily made.  For the short term profit in reputation or financial gain, you have established one piece of evidence that you are not living by the golden rule, whether someone is watching or not.  And somehow, there is always someone who finds out what you did, even if months later.

On the other hand, think of those individuals you trust to always make the right decision morally and ethically even when at great personal expense.  Your respect for that person is unwavering, and you would defend and trust that person if called upon to do so, likely without question.

Your subordinates, employees, family members, and peers are looking to you to measure your moral compass and perhaps to point their way as well as yours.  “Good people finish first” is a statement that requires a leap of faith that in the end, those that take advantage of others almost always find themselves behind those who step forward to do the right thing.

Start or maintain your business life with an unwavering moral compass.  Doing so is not the quickest way to profit, but the most honorable and ultimately most rewarding in so many ways.

Posted in Depending upon others, Surrounding yourself with talent | 4 Comments

Oh please! Walk the talk!

Ever had a manager who hung those motivational posters around the office, spoke of “pushing together,” or “you’re empowered to give great service” – and then acted at least once in complete disregard of those statements?

It takes only one time caught by subordinates to lose the faith of an entire group of faithful followers.  And that certainly counts for customers too, although the customer jungle drums don’t communicate quite as fast as the virtual water cooler system, even with today’s many ways of posting negative reviews about company behavior.

[Email readers, continue here…]  On the other hand, there are great examples of managers who put their reputation or large amounts of company resources on the line to reinforce just such statements.  Think of a surprising positive interaction you had with a call center employee or store clerk who resolved your problem and calmed your anger by exceeding your expectations.  That happened to me recently when I made an off-handed complaint to a call center employee solving another problem for me and she immediately said, “I’ll take care of that by crediting you in full for the cost of that unit.”  I was floored, and told Managing_forcedozens of people about the unexpected service offered without an angered demand or even a request for compensation.

How do you empower your people to actually do what you claim as your motto or standard of service?  Some hotel chains have a policy that any desk clerk can make a problem right up to a cost of over a thousand dollars.  Now that’s showing faith.

I have told the story of a customer of our company whose facility was destroyed in a catastrophic fire which took with it all of the records of guests staying at and reserved to be coming to the property.  The catch: the property was on a remote island in Australia, and the manufacturing plant in Southern California.  Without a second thought, our people gathered to help the distraught property management recover data from backups, interview present guests, and quickly install the brand new computer diverted from another installation shipped overnight to theirs.  The benefit to the customer was obvious as was their continuous praise for the company and our people in helping them in their hour of need.  But just as important, the employees of the company participated as a unit in following the stated promise in our motto, “Customer first, always!”

Actions always speak louder than words. Always.

Posted in Depending upon others, Surrounding yourself with talent | 1 Comment

Update your banker in good times and bad.

You’ve heard the old one – that a banker always seems willing to offer a loan when you don’t need it.  For small businesses, there is such truth in that statement that you can trust the story to be based in reality from experience.

There are great exceptions for growing businesses and for businesses that have a track record with a banker.  Working capital loans and lines of credit are needed for growth and during times of business stress.  If a business were operating above breakeven and revenues and expenses steady, profits would flow to either the shareholders’ pockets or to working capital and taxes. Each cycle gives the CEO a chance to use those profits to some positive advantage, including increasing the marketing budget, paying down loans, building working capital, increasing “sticky cash” balances or paying shareholders.

[Email readers, continue here…]  But if a good business finds itself in a bad downturn, there may be a need that did not exist before for temporary cash, even as management reacts and moves to trim fixed overhead.

ProtectingApproaching a banker during such times tests relationships.  If there was no previous relationship, few bankers would rely upon anything but a personal guarantee backed by hard assets before considering a loan.  But for those wise executives who included their bankers in occasional update calls, press releases, invitations to company events and an occasional personal visit, the strength of the relationship will often show its benefits during times when lending rules of the bank are near the “can’t do it” point.

For those with existing bank loans, that constant attention is more than just important.  As loan covenants become closer to being violated or after such an event, bankers have some latitude in deciding how to handle their accounts.  Upon discovery without prior notice or updates, bankers sometimes turn the company over to the bank’s workout group – a place you never want to visit.  In the gray area where covenants are broken but barely, covenants can be waived for a period of time as companies rectify the problems, all based upon the quality of the relationship between banker and client.

It is during those challenging times that it is most difficult to tell the story to your banker, but just then the most important of times.

Posted in Depending upon others, Hedging against downturns, Protecting the business, Raising money | 4 Comments

An Ode To Joy – in the workplace.

My brother, Barry, passed away recently.  A world famous architect, he is credited with the design of over 600,000 homes worldwide.  He had been named one of the world’s top 100 architects by Architectural Barry Berkus 2Digest, and one of the ten most significant figures of the 20th century by Residential Architect.  He was quite a role model as a big brother, five years my senior.  Several years ago, I wrote the following insight about his ability to create a work environment that was full of joy, so much so that it seemed more like play than work.  There were only a few thousand readers then, and there are more than 25,000 of you now.  With your permission, here is that post again – as relevant today as it was then, and far more poignant.  Here’s to my brother, and to joy in the work place…

Have you ever noticed how slow time passes when you are in a troubled environment?  Conversely, sometimes you look up at the end of a great day and wonder where the time went.  Over the years, I have discovered that the difference is not just applicable to the good times, but to the environment, created by the senior executives, that filters throughout the organization.  Every time, a corporate work culture encouraging humor causes employees to enjoy their work, spend more time with associates, and laugh many more times through the day.

At one point in our mutual careers, my brother located his growing architectural practice just a mile from my record company in West Hollywood, California.  I would visit his office and immediately notice an atmosphere of “joyous creativity” throughout the organization.  Every cubicle was decorated with whimsical drawings, posters, kid’s creativity, and more.  As I walked through the facility, I could hear laughter emanating from cubicles, almost constant as a background song of simple joy at work.

[Email readers, continue here…]  Those visits were wonderful times to recharge my batteries, and I was not even a part of the company.  Imagine how they affected the attitude and creativity of those working there.  Think of how clients loved to associate with their counterparts in such an environment.

Try as I could to reproduce such an environment, my company was too spread out, the background noises of manufacturing too loud to make the same environment possible.  The best I could do was touch individuals and small groups with that same joy of the journey, adding humorous opportunities for lightening up as often as possible.

But after all these years, I will never forget the magic of that architectural office, and how much everyone there wanted not to let it ever slip away.

Take every opportunity to lighten up, to ease the often-self-imposed pressures of constant work, to unlock more of the creativity of your workforce through the use of appropriate humor.  What a lift that brings.

Posted in Depending upon others, Surrounding yourself with talent | 8 Comments

Hold on to some “sticky” cash.

It is tempting to use available cash in good times to build the business and in challenging times to pay the bills and even to outdo competitors in marketing efforts.  Those are both good strategies.  But there is a tactic that we need to remember that just might save the business.

Growing_businessOnce a business has achieved breakeven and beyond, it should build a cash reserve equal to at least two months’ worth of fixed overhead to protect against unexpected internal or external emergencies, and to allow for a relatively restful slumber at night for those who must worry about cash balances.

Good businesses keep that “sticky” cash in a money market account, not because of its earnings potential, which is usually so small as to be inconsequential, but because it is visible and requires effort to invade the balance.

Seasonal businesses are more challenged, and sticky cash has more of a meaning, since it must see the enterprise through the low seasons. For these types of businesses, short term bank loans are an ideal way to augment cash flow and finance receivables during high season, always assuming that the loans will be paid off in full from seasonal receipts.

Remember the term.  Isolate the reserves.   Maintain the discipline as soon as able.

Posted in Growth!, Hedging against downturns | Leave a comment

Find and build recurring revenues.

Most every business can take advantage of continuing, recurring revenues from its customer base.  Sometimes, products are designed to make all of their profit upon the recurring revenues from supplies or support.  We immediately recall the razor and blade analogy to illustrate the point when planning product development and release.

Xerox in its formative years, even though barely having enough cash to market its then revolutionary copier, elected to lease rather than sell the units.  Even though that reduced short term earnings, lease revenues over time far outweighed any combination of sale and maintenance revenues, and Xerox grew into a major company based upon its innovation and its recurring revenues.

Advanced Berkonomics soft front cover-smallIn examining mature software companies in vertical markets, one of my first questions is to ask for the percentage of total revenues coming from recurring sources – leased software, maintenance agreements, or monthly retainers.  Usually that amount exceeds 50% of total revenues, and is often much more.  Mature businesses bring less in an M&A transaction than fast-growing companies, but the stability of recurring revenues always gives comfort to the buyer and allows the seller to slow the sales process, find multiple candidate buyers, and create increased demand for the company.

[Email readers, continue here…]  Think of the portion of fixed overhead covered by recurring revenues.  If the gross profit margin averages fifty percent in a service company, and if fifty percent of all revenues come from recurring sources, then it is probable that the company is stable and operating at or above breakeven.

And in a sale of the company, it is usually better for the seller who will command a bonus valuation based upon some multiple of recurring revenues due to the comfort value to the buyer and the increased lifetime value of each customer to the enterprise.

Finally, in a downturn, and there will be downturns that match the economy when a company begins to mature, recurring revenues can and often will save the company itself and smooth the revenues through the downturn.

If you have not spent considerable time refining a strategy to include recurring revenues, do so now.  And remember, that once annual contracts are in place, they must include escalation clauses based upon some cost index to prevent their profitability from declining involuntarily over the years as inflation eats into the value of each non-indexed contract.

Posted in Growth! | 1 Comment

The “Hold Your Nose” theory of legal documentation

Investors sometimes join into investment rounds that have been pre-negotiated by others, receiving the paperwork already created by attorneys from that negotiation.  It is not uncommon for a sharp investor to discover a “stinky” clause or two in such agreements when reading them in preparation for signing.  Bill Payne came across just such a stinky clause in a recent deal we both were late in the process of joining.

Changing the deal that late in the game is nearly impossible, after other investors have already completed their documents and the deal supposedly put to bed.  So what does the latest tag-along investor do?

You can tell from the title of this insight that the usual result is to passively sign while holding the nose, a trick perfected by experienced investors suffering this malady for not the first time.

What if it is the company attorney or entrepreneur that finds the stinky clause so very late in the game?  How do you confront the investors who have already agreed to terms and even perhaps signed their documents?  Is it worth risking the deal to negotiate a late change during the equivalent of the ninth inning?

[Email readers, continue here…] The answer is obviously in the importance of the issue to the person discovering it.  In most cases, the probability of DB Concordia2whatever the clause being triggered sometime in the future is slight, and therefore the risk remote.  So it is a bet against the event made with chance on your side.

Then again, it is those improbable future events that end up causing lawsuits years later, often just because a party to an agreement did not understand the implication of a clause or even a document.  We hire attorneys precisely to help us prevent future conflict by resolving issues before they happen.

Most of us will let the matter slip and sign while holding our nose, a feat in itself (holding the nose, paper and pen at the same time).  Some of us will pass on the deal rather than confront the issue, especially if it is an important one to the late signer.  And that often happens when just such an issue has bitten the candidate investor in some past deal, making the likelihood of such negative reaction higher with sophisticated, long time investors.

Maybe there are skunks in the woods that don’t even know they smell.  Or maybe there are targets in the woods without the capacity to even catch the odor of a bad negotiation or deal documentation.  Either way, there are risks in deals we sometimes never catch – that later catch up to us in the most surprising places and times.

Posted in Protecting the business, Raising money | 7 Comments