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Monthly Archives: January 2016
Email open rates: Your best marketing test
No–one needs to tell you that mobile readers now outnumber desktop readers for your message. A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile … Continue reading
Posted in Growth!, Positioning
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Mailing lists, email marketing, errors, oh my!
Using old email lists for the first time is like eating really stale doughnuts. The taste is pretty bad, and the side effects could be disastrous. Email companies like Constant Contact, Mail Chimp and many others all have strict rules … Continue reading
Posted in Positioning
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Harvest your social media contacts
You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. The first semi–secret source is your LinkedIn contact list. You probably thought it was proprietary to LinkedIn, … Continue reading
Posted in Growth!, Positioning
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Have you set your social media listening posts?
There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. There are tools to inform … Continue reading
Posted in Growth!, Positioning
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