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- Are your board members as valuable as you?
- Should board members be elected “for life?”
- Fight for balance on your board!
- Your need for a board grows with complexity.
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- Hire a consultant; ignore the advice!
- How to cheat legally on your tax return.
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Monthly Archives: November 2015
Branding cows or branding business? Neither is easy.
We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Is your message clear, concise and consistent? There is a process used by professionals to get … Continue reading
Posted in Finding your ideal niche, Positioning
2 Comments
Your customers are telling you “Wiw Wiw Wiw!”
Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Yet if we don’t or can’t, it is a sure thing that someone else will. Blame the Internet for this rise in customer … Continue reading
Posted in Finding your ideal niche, Positioning
1 Comment
Good, cheap, fast. Pick any two.
This one is attributed to Rod Adair, the famous oil and gas fire suppressing expert. And boy, does it apply to most of us and our offerings. “Quality” products and services should not be positioned as “cheap,” or your potential … Continue reading
Posted in Finding your ideal niche, Growth!, Positioning
3 Comments
How is your corporate and personal credibility?
A friend of mine recently told me his story of how his very career rests on his credibility with his major supplier–partners. He stated that everything rides upon his credibility when he declares that he can produce a quality product … Continue reading