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Category Archives: Finding your ideal niche
Could you be the next Ford, Jobs or Musk?
Well, it’s a fair question. Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who find a new marketplace or niche – or how to reach the mass market in new ways. Leaders and … Continue reading
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Five ways we are surviving long term
Dave’s note: This week we invite long-time CEO of Quicksilver Software to respond to our question: “How have you remained relevant in the gaming software business over so many years?” He and his company have worked in the video game … Continue reading
It’s what you ask, not what you know.
A friend recently told me a story that had nothing to do with business, but unintentionally had a great lesson for all of us. He had asked his arborist if he could move a mature tree from one part of … Continue reading
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Why bother to sit in with customer service?
Over fifty years ago, I was CEO of a record manufacturing company in Hollywood. We were the only such facility on the West coast to provide and control the entire process from studio, through finished vinyl record pressings in the … Continue reading
Whoa. Wow! Hmmm. Yes! (How Steve Jobs got it right.)
Credit Dr. Mark Goulston with this headline. Mark teaches that there is a process to innovation that can be summed up with these four words. In fact, he states, that’s exactly how Steve Jobs described his “aha moment.” So let’s … Continue reading
Posted in Finding your ideal niche, Positioning
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Branding cows or branding business? Neither is easy.
We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Is your message clear, concise and consistent? There is a process used by professionals to get … Continue reading
Posted in Finding your ideal niche, Positioning
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Your customers are telling you “Wiw Wiw Wiw!”
Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Yet if we don’t or can’t, it is a sure thing that someone else will. Blame the Internet for this rise in customer … Continue reading
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Good, cheap, fast. Pick any two.
This one is attributed to Rod Adair, the famous oil and gas fire suppressing expert. And boy, does it apply to most of us and our offerings. “Quality” products and services should not be positioned as “cheap,” or your potential … Continue reading
Posted in Finding your ideal niche, Growth!, Positioning
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I sat in my own safety net while weaving it.
Editor’s note: Berni Jubb was an Inc.500 entrepreneur, after years as a senior marketing manager of a large computer company. He regained his senses, and now runs a small resort and restaurant in Costa Rica. By Berni Jubb My First Startup… … Continue reading
Lighting the match – going viral
It doesn’t happen by accident. Not every new game site is a Club Penguin or Minecraft. Not every social network is a Facebook or Instagram. Not every texting application is a Twitter. What are the elements needed to focus upon … Continue reading
Posted in Finding your ideal niche, Positioning
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