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- Let’s not confuse big data with knowledge!
- Mailing lists, email marketing, errors, oh my!
- Here are tricks to find yourself on social media.
- How powerful has new media advertising become?
- Question: Do you know three types of advertising?
- Sometimes your gut is the best you’ve got.
- Go ahead. Revert to “old school” marketing. If you dare…
- Steve Jobs’ “aha moment!”
Category Archives: Finding your ideal niche
Some businesses are built around a single idea. And sometimes that idea is just too small a slice of the big picture to be interesting to investors. There was a recent investor event where I was keynote speaker, on … Continue reading
There are several key performance indicators that help new generation company management see more clearly their progress and corporate health. The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still … Continue reading
Woe to those teaching yesterday’s methods We all know that the world of marketing has turned upside down these past years through the power of the Internet. College professors teaching marketing must be having a real challenge keeping up with … Continue reading
Why five risks? In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. … Continue reading
It is human nature to start in a new position with enthusiasm, lofty goals, new ideas, and a heightened awareness of those around us and their ideas for the business. After time in our job positions And it is an … Continue reading
There must be at least several companies out there right now positioning to compete with you. If you’re large enough, you may be the target, and if smaller, you are the minnow not the shark – and need to be … Continue reading
So, you’re managing all that work, all those interruptions, all those texts and pesky emails. You get home at some reasonable hour, kind of tired, and needing a recharge. Sound familiar? Well, that’s probably because you’ve “wasted” a significant portion … Continue reading
Consider your core. It is the one skill, process or advantage you have over your competition. Then think of all the things you do to surround that core with people and assets that complete your company and allow you to … Continue reading
We investors see this all the time. An entrepreneur pitches using a deck with no slide for competition. When asked (as we always do,) the response is “This is new. We have no competition.” Niet! No! Unh unh. Professional investors … Continue reading