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Category Archives: Finding your ideal niche
How powerful has new media advertising become?
We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now … Continue reading
Posted in Finding your ideal niche, Positioning
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Question: Do you know three types of advertising?
If we never advertised, we’d never sell anything. Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. The types of advertising First, you can advertise your brand so that people … Continue reading
Posted in Finding your ideal niche, General, Positioning
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Steve Jobs’ “aha moment!”
There is a process to innovation that can be summed up with four words: “Whoa. Wow! Hmmm. Yes!” Credit Dr. Mark Goulston with this. He states, that’s exactly how Steve Jobs described his “aha moment.” So, let’s paraphrase the late … Continue reading
Branding yourself: A critical decision
We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Is your message clear, concise, and consistent? Here’s the professional’s process: There is a process used … Continue reading
Posted in Finding your ideal niche, Positioning
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Customer empowerment? Blame the Internet.
Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Yet if we don’t or can’t, it is a sure thing that someone else will. Yes, we can blame the Internet for this. … Continue reading
Posted in Finding your ideal niche, Positioning
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Good, cheap, fast. Pick any two.
This one is attributed to Red Adair, the famous oil and gas fire suppressing expert. And boy, does it apply to most of us and our offerings. “Quality” products and services… …should not be positioned as “cheap,” or your potential … Continue reading
Posted in Finding your ideal niche, Positioning
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Jeff Bezos asked a question that blew me away!
Here’s the question: This piece of wisdom came from Jeff Bezos, founder of Amazon, during a board meeting for one of the companies where he sits as board member. Jeff asked the question “Is there anything big or small, which … Continue reading
Posted in Finding your ideal niche, Growth!, Positioning
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How big is your ocean? A lesson in TAM, SAM & SOM
Is this a problem or an opportunity? This insight is like a Hans Christian Anderson parable, but aimed at you and your business… There are big fish and small fish, potential customers, all swimming in the sea that is your … Continue reading
Posted in Finding your ideal niche, Growth!, Positioning
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The coffee and wine school of innovation.
Here’s one for debate around a cup of coffee or a glass of wine. Most innovation occurs when creative people are relaxed and thinking about other things. Coffee, wine, quiet time, showers… How it occurs in large companies… We all … Continue reading
Posted in Finding your ideal niche, Growth!, Positioning
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Have you accidentally created a “power vacuum?”
Here’s a question to help you decide if you’re guilty. How many times have you heard someone say, “Let’s do it now and ask permission later?” Have you done it in front of your cohort? That’s a common practice in … Continue reading
