Category Archives: Finding your ideal niche

What I learned from losing a million…Market knowledge comes FIRST.

Posted on February 17, 2010 by Dave Berkus

Know your market and competition, or don’t spend a dime on anything else.                 I have stated previously that I love absolutes – statements with no wiggle room for gray-area responses.  Well, here is one of those, and it deals … Continue reading →

Posted in Finding your ideal niche, Growth!, Positioning | 3 Comments

Strategic planning: Strategies and tactics

Posted on December 30, 2009 by Dave Berkus

                In past insights, we explored the need for a tangible goal and strategies that are measurable as steps toward achievement of the goal.  This insight calls to account tactics to accompany each strategy, and even suggests a number for … Continue reading →

Posted in Finding your ideal niche, Positioning | 2 Comments