Category Archives: Positioning

Have you set your life and business goals?

Posted on April 27, 2017 by Dave Berkus

We’ve spent several weeks discussing your vision for success, and whether you could be the next Ford, Jobs or Musk.  Now it’s time to make this more tangible, more real – by attaching personal goals to this vision we’ve created … Continue reading →

Posted in Ignition! Starting up, Positioning | 1 Comment

Could you be the next Ford, Jobs or Musk?

Posted on April 20, 2017 by Dave Berkus

Well, it’s a fair question. Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who find a new marketplace or niche – or how to reach the mass market in new ways. Leaders and … Continue reading →

Posted in Finding your ideal niche, Positioning | 1 Comment

Here are ten vision tests for your success

Posted on April 13, 2017 by Dave Berkus

Your vision for success must be solid and flexible enough to pass several critical tests if it is to guide a business enterprise to greatness.  Here in brief are ten tests for your successful vision.  Try these on for size, … Continue reading →

Posted in Ignition! Starting up, Positioning | 2 Comments

Vision for your future success is EVERYTHING!

Posted on April 6, 2017 by Dave Berkus

I love absolute statements. And this is one of my favorites.  You’re at the ignition stage of your newest business venture.  Of course, you have a vision for what you will do to change the world.  Let’s stress test that … Continue reading →

Posted in Ignition! Starting up, Positioning | 1 Comment

Press release partnerships: Worth the effort?

Posted on January 19, 2017 by Dave Berkus

Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach.  And we rightly celebrate each such pairing, often with a mutual press release. And sometimes that’s all … Continue reading →

Posted in Growth!, Positioning, Surrounding yourself with talent | Leave a comment

How to be a dictator enforcing sales offer deadlines

Posted on November 17, 2016 by Dave Berkus

Everyone who manages a company or its sales force wants to write as many new deals as possible, and is usually warry about doing anything that might threaten the positive outcome of a pending sale. So, it is common practice … Continue reading →

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How to battle the dragon AND avoid the encounter.

Posted on October 13, 2016 by Dave Berkus

Sometimes a competitor is just too entrenched, too strong, too well equipped to directly face in battle.  At least that is the conventional wisdom.  Yet, there are constant examples of new entrants into a niche that grow, prosper and sometimes … Continue reading →

Posted in Growth!, Positioning | 1 Comment

The Power of the glass half empty

Posted on April 21, 2016 by Dave Berkus

Dave’s note:  This week we again welcome my co-author of “Get Scrappy” to give us some of her sage advice in only a way she could express it.  You’ll enjoy her style and message… By Kim Shepherd It’s great to … Continue reading →

Posted in General, Positioning, Surrounding yourself with talent | Leave a comment

Leadership: Sell the dream; Make the reality.

Posted on April 14, 2016 by Dave Berkus

As a leader, you set the goals, establish the strategies and tactics to get there (with help from others of course) and sell the dream to all of your stakeholders.  And that includes potential customers as well as executives and … Continue reading →

Posted in Growth!, Positioning | Leave a comment

Above all, consider the corporate gate keeper.

Posted on February 25, 2016 by Dave Berkus

Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity?  There are always gate keepers whose job it is to filter out the inconsequential or inappropriate, and allow … Continue reading →

Posted in Growth!, Positioning | 2 Comments