Category Archives: Positioning

Go ahead. Revert to “old school” marketing. If you dare…

“Broadcast the message and they will come!”  “Segment my broadcast and I will have better response.”  Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message … Continue reading

Posted in Positioning | 5 Comments

Branding yourself: A critical decision

We’re talking about brand strategy here.  Not advertising, and certainly not an easy grasp for amateur marketers.  So how developed is your company’s brand?  Is your message clear, concise, and consistent? Here’s the professional’s process: There is a process used … Continue reading

Posted in Finding your ideal niche, Positioning | 1 Comment

Customer empowerment? Blame the Internet.

Customer empowerment is moving so fast nowadays that many of us are running to just catch up.  Yet if we don’t or can’t, it is a sure thing that someone else will. Yes, we can blame the Internet for this.  … Continue reading

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Good, cheap, fast. Pick any two.

This one is attributed to Red Adair, the famous oil and gas fire suppressing expert.  And boy, does it apply to most of us and our offerings. “Quality” products and services… …should not be positioned as “cheap,” or your potential … Continue reading

Posted in Finding your ideal niche, Positioning | 2 Comments

How credible are you to others?

How do you define credibility in business? A friend of mine recently told me his story of how his very career rests on his credibility with his major supplier–partners.  He stated that everything rides upon his credibility when he declares … Continue reading

Posted in Depending upon others, Positioning | 1 Comment

Jeff Bezos asked a question that blew me away!

Here’s the question: This piece of wisdom came from Jeff Bezos, founder of Amazon, during a board meeting for one of the companies where he sits as board member.  Jeff asked the question “Is there anything big or small, which … Continue reading

Posted in Finding your ideal niche, Growth!, Positioning | 4 Comments

How big is your ocean? A lesson in TAM, SAM & SOM

Is this a problem or an opportunity? This insight is like a Hans Christian Anderson parable, but aimed at you and your business… There are big fish and small fish, potential customers, all swimming in the sea that is your … Continue reading

Posted in Finding your ideal niche, Growth!, Positioning | 2 Comments

The coffee and wine school of innovation.

Here’s one for debate around a cup of coffee or a glass of wine. Most innovation occurs when creative people are relaxed and thinking about other things.  Coffee, wine, quiet time, showers… How it occurs in large companies… We all … Continue reading

Posted in Finding your ideal niche, Growth!, Positioning | 4 Comments

Extending your Runway!

Several years ago, I wrote a book entitled, Extending the Runway, using parallels to piloting a plane to equate to the process of creating and building a small company, making maximum use of resources to get to and beyond breakeven.  … Continue reading

Posted in Depending upon others, Positioning | 1 Comment

Six ways to make your site-app-product go viral.

It doesn’t happen by accident.  Not every new game-related site is a Steam, and surely not every social network is a Facebook. And not every texting application is a Twitter. A story of an app from nowhere to near dominance … Continue reading

Posted in Finding your ideal niche, Positioning | 1 Comment