Category Archives: Positioning

Strong strategies and tactics support your goal.

Posted on December 23, 2009 by Dave Berkus

 Now we’re getting organized.  There are many ways to express the roadmap for your enterprise.  One of the most popular was used by the U.S. Army late in World War II, and adopted by a number of high profile businesses … Continue reading →

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Map your goal and use your map.

Posted on December 16, 2009 by Dave Berkus

          It’s time to speak of some sort of business plan.  As a professional investor in early stage companies, I have long discounted long, detailed business plans in favor of a concise “executive summary” followed by a believable spreadsheet-based financial … Continue reading →

Posted in Growth!, Positioning | 1 Comment

Set a realistic goal. When reached, set another.

Posted on December 9, 2009 by Dave Berkus

     There’s a big difference between your vision for your company, your mission and your goal. Your vision tells the world what you want to be as you contemplate in advance how you will change the world for the better. … Continue reading →

Posted in Growth!, Positioning | 2 Comments

Fewer words, greater effect.

Posted on December 2, 2009 by Dave Berkus

I have a business friend, an experienced manager and teacher with a Harvard MBA, whose creativity and intelligence are admired by many. But he dilutes his effectiveness with wordy PowerPoint presentations. It has become a long running joke between us, … Continue reading →

Posted in Ignition! Starting up, Positioning | 7 Comments