Category Archives: Positioning

Do you really want to be the first to market?

Posted on August 14, 2014 by Dave Berkus

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand new product that had never before been exposed to my customer’s marketplace. In each … Continue reading →

Posted in Positioning | 5 Comments

The LALA School of marketing

Posted on August 7, 2014 by Dave Berkus

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? There’s an answer for that. … Continue reading →

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The three legged stool of marketing excellence

Posted on July 31, 2014 by Dave Berkus

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. This is considered to be … Continue reading →

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Don’t over-estimate the knowledge of your audience.

Posted on July 3, 2014 by Dave Berkus

When making a presentation to a new audience, the smart thing to do, if there is an opportunity, is to ask your audience by show of hands, if they have some knowledge of your industry or space. If you are … Continue reading →

Posted in Finding your ideal niche, Positioning | 2 Comments

Craft your roadmap. Plan your trip.

Posted on May 29, 2014 by Dave Berkus

By JJ Richa J.J. Richa is a successful entrepreneur and technologist giving back to the entrepreneurial community in many ways, including his weekly Internet TV program on entrepreneurism, and participation in several mentoring programs.       Business planning is a crucial part … Continue reading →

Posted in Growth!, Ignition! Starting up, Positioning | Leave a comment

Eyeballs aren’t everything.

Posted on February 13, 2014 by Dave Berkus

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments.  Since in most cases, … Continue reading →

Posted in Finding your ideal niche, Positioning | 4 Comments

The three step dance – creating a great company

Posted on February 6, 2014 by Dave Berkus

Creating a gerat company in a relative vacuum is an exercise in complete trust that the entrepreneur knows what’s best for the customer, perhaps even without interaction with such a customer.  It’s probably happened, but not often enough to trust … Continue reading →

Posted in Finding your ideal niche, Ignition! Starting up, Positioning | 1 Comment

Ready, aim, fire. Really?

Posted on January 30, 2014 by Dave Berkus

You’ve surely heard the variations on this theme.  “Ready, fire aim” was popular in the 1990’s, accredited to any of several authors.  I used the term to describe my efforts in the artificial intelligence field, experimenting with new devices, the … Continue reading →

Posted in Ignition! Starting up, Positioning, Surrounding yourself with talent | 3 Comments

Build a company – not just a product.

Posted on January 23, 2014 by Dave Berkus

Some businesses are built around a single idea.   And sometimes that idea is just too small a slice of the big picture to be interesting to investors.  There was a recent investor event where I was keynote speaker, on stage … Continue reading →

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What if you don’t know what to ask?

Posted on May 9, 2013 by Dave Berkus

Great executives and managers seem to intuitively know what they don’t know.   But it is not at all uncommon to not even know what questions to ask. How do you avoid being sideswiped by the new product you never saw … Continue reading →

Posted in Positioning, Protecting the business | 3 Comments