Category Archives: Growth!

Sign short term leases early on. Move as you grow.

Posted on November 23, 2017 by Dave Berkus

[wdm_image_effects effect=”no_effect” animation=”zoomIn” shape=”no_shape” color=”#000″ social=”” title=”avoid-LT-c” description=”avoid-LT-commitments” id=”3205″ show=”hover” counter=”0″ size=”medium”/] Avoid long-term commitments. It is statistically true that at least half of the young companies funded by angel or venture investors will not survive three years from funding … Continue reading →

Posted in Growth!, Hedging against downturns | 1 Comment

Niche marketing works. Here’s how.

Posted on November 9, 2017 by Dave Berkus

[wdm_image_effects effect=”no_effect” animation=”slideInDown” shape=”no_shape” color=”#000″ social=”” title=”niche-mark” description=”niche-market” id=”3189″ show=”hover” counter=”0″ size=”thumbnail”/] How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to … Continue reading →

Posted in Growth!, Positioning | Leave a comment

How to make a small problem into a big one.

Posted on October 26, 2017 by Dave Berkus

Allowing small problems to escalate into big ones is simple.  Just ignore the signs for long enough and the job is done.  It takes far more energy to review regularly the key performance indicators you’ve established for each individual and … Continue reading →

Posted in Growth!, Protecting the business | Leave a comment

Would you pay a high achiever more than yourself?

Posted on October 5, 2017 by Dave Berkus

[wdm_image_effects effect=”no_effect” animation=”diving” shape=”no_shape” color=”#000″ social=”” title=”MONEY” description=”MONEY” id=”3145″ show=”hover” counter=”0″ size=”large”/] Recently I was asked to review an offer letter for a senior director of business development. The CEO was concerned that he was offering far too much in … Continue reading →

Posted in Depending upon others, Growth!, Surrounding yourself with talent | Leave a comment

Hire as if your survival depends upon it.

Posted on September 14, 2017 by Dave Berkus

Aside from visionary management, this is your most important job. [wdm_image_effects effect=”effectc1″ animation=”diving” shape=”no_shape” color=”#000″ social=”” title=”.” description=”.” id=”3122″ show=”hover” counter=”0″ size=”medium”/] Many of us go through the motions of hiring to fill a position, trying to use our intuition … Continue reading →

Posted in Depending upon others, Growth! | 2 Comments

There’s no second chance to create first quality.

Posted on August 24, 2017 by Dave Berkus

[wdm_image_effects effect=”no_effect” animation=”diving” shape=”no_shape” color=”#000″ social=”” title=”qualityfir” description=”qualityfirst” id=”3080″ show=”hover” counter=”0″ size=”medium”/] Let me illustrate this insight with a personal story.  As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found … Continue reading →

Posted in Depending upon others, Growth!, Protecting the business | Leave a comment

Haste makes waste; but to lag is to sag.

Posted on August 17, 2017 by Dave Berkus

[wdm_image_effects effect=”no_effect” animation=”zoomIn” shape=”no_shape” color=”#000″ social=”” title=” ” description=” ” id=”3075″ show=”hover” counter=”0″ size=”medium”/] Let’s examine the relationship between time, quality and competitiveness. If you are getting the impression from these many insights that complex relationships cause simple problems, you … Continue reading →

Posted in Growth!, Protecting the business | Leave a comment

Wasted time is money lost.

Posted on August 10, 2017 by Dave Berkus

[wdm_image_effects effect=”no_effect” animation=”slideInLeft” shape=”no_shape” color=”#000″ social=”” title=”Wasting-ti” description=”Wasting-time” id=”3056″ show=”hover” counter=”0″ size=”thumbnail”/] There is a relationship between time and money that is more complex than most managers think.  Fixed overhead for salaries, rent, equipment leases and more make up the … Continue reading →

Posted in Finding your ideal niche, Growth!, Protecting the business | 1 Comment

Don’t rest until you test!

Posted on July 13, 2017 by Dave Berkus

So, you have a great new product or service that you and your associates love.  Early adopters should climb all over each other for a look. But what have you done to test the concept against the realities of the … Continue reading →

Posted in Growth!, Positioning | 1 Comment

Does your business need money? Read this!

Posted on June 8, 2017 by Dave Berkus

The subject of raising money is critical to many businesses and a passing option to others, depending upon the capital efficiency of the enterprise.  Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% … Continue reading →

Posted in Growth!, Raising money | 1 Comment