Category Archives: Growth!

Work on your three levels of leadership

Posted on May 5, 2016 by Dave Berkus

Another leadership development bit? Yup. But if you have no time or are impatient, here are the three levels: visionary, strategic and tactical. Skip or stay, but think about your balance in leadership either way. As a leader, you have … Continue reading →

Leadership: Sell the dream; Make the reality.

Posted on April 14, 2016 by Dave Berkus

As a leader, you set the goals, establish the strategies and tactics to get there (with help from others of course) and sell the dream to all of your stakeholders. And that includes potential customers as well as executives and … Continue reading →

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The power of THREE – Solving critical issues

Posted on April 7, 2016 by Dave Berkus

Let’s say you have been told by your board, by your chairman, CEO, or direct leader to solve three problems you identify and report back within a month showing progress – or that you have solved these three. First, you’d … Continue reading →

Posted in Depending upon others, Growth! | Leave a comment

The seven attributes of a highly successful start–up CEO

Posted on March 24, 2016 by Dave Berkus

Dave’s note: This week we welcome guest author, David Friedman, to tell us about his favorite startup CEO, and his take after interviewing her – asking for her list of attributes for startup success. By David Friedman I met Kirsten Mangers … Continue reading →

Posted in Growth!, Surrounding yourself with talent | 1 Comment

Leaping off the cliff: Making your business virtual

Posted on March 3, 2016 by Dave Berkus

Dave’s note: I am so pleased this week to introduce my co-author of “Get Scrappy,” Kim Shepherd, CEO of Decision Toolbox. Her firm is a model of a virtual company, with over 100 employees and absolutely no office other than … Continue reading →

Posted in Growth!, Protecting the business, Surrounding yourself with talent | Leave a comment

Above all, consider the corporate gate keeper.

Posted on February 25, 2016 by Dave Berkus

Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity? There are always gate keepers whose job it is to filter out the inconsequential or inappropriate, and allow … Continue reading →

Posted in Growth!, Positioning | 2 Comments

Big data: Information is NOT knowledge

Posted on February 4, 2016 by Dave Berkus

Say that you have a log file of every contact to your website. Or that you are a cell phone company with a multi–billion record log file of every call made from every location to every number dialed using your … Continue reading →

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Email open rates: Your best marketing test

Posted on January 28, 2016 by Dave Berkus

No–one needs to tell you that mobile readers now outnumber desktop readers for your message. A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile … Continue reading →

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Harvest your social media contacts

Posted on January 14, 2016 by Dave Berkus

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. The first semi–secret source is your LinkedIn contact list. You probably thought it was proprietary to LinkedIn, … Continue reading →

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Have you set your social media listening posts?

Posted on January 7, 2016 by Dave Berkus

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. There are tools to inform … Continue reading →