Author Archives: Dave Berkus

An economics lesson for growing companies

Catching up from past insights Growing companies usually require more working capital during their periods of rapid growth.  In past insights we have calculated the amount of additional capital needed for a business as it grows, and the additional capital … Continue reading

Posted in Depending upon others, Growth!, Protecting the business, Raising money | 1 Comment

How to make the most useful dashboard

The need for real time information From sports car to aircraft to super tanker, successful operation depends upon the pilot’s understanding and urgent timely use of a dashboard.  Real time information is critical to real time decision-making, and increasingly in … Continue reading

Posted in General, Growth!, The fight for quality | Leave a comment

Crowdsourcing, collaboration, support groups. Oh my.

At the MIT Center of Collective Intelligence, professors and graduate students are wrestling with an important opportunity – and gaining ground.  With new collaborative tools available for use in the cloud, people are no longer isolated in their creative endeavors. … Continue reading

Posted in General, Growth!, Positioning | Leave a comment

How to measure your power in the Internet marketplace.

There are several key performance indicators that help new generation company management see more clearly their progress and corporate health.  The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still … Continue reading

Posted in Finding your ideal niche, Positioning | 1 Comment

Traditional marketing vs. social engagement

Woe to those teaching yesterday’s methods We all know that the world of marketing has turned upside down these past years through the power of the Internet.  College professors teaching marketing must be having a real challenge keeping up with … Continue reading

Posted in Finding your ideal niche, Positioning | 2 Comments

Economics 101: If water flows downhill, then why fight it?

You’ll get the importance of this in a moment. Hang in there. Substitute the word “money” for “water” and we have an explanation for most all the reasons why successful products move from concept through early adopters through mass market. … Continue reading

Posted in General | 4 Comments

How much is that one additional unit worth?

Most college econ courses teach marginal economics.  So, not to scare those who didn’t take econ, here is a simple explanation. Let’s use breakeven as our test Let’s say that your company is exactly at breakeven. Here’s the importance of … Continue reading

Posted in General, Growth! | 1 Comment

Should you cast your net where the big fish swim?

This is one of those “My dad used to say” homilies.  You’ve probably heard the accompanying “It takes just as much effort to sell a small deal as a big one,” over the years. It is not that simple in … Continue reading

Posted in Growth!, Positioning, Protecting the business | 2 Comments

Let’s talk about whistle-blowers

Assuming that a corporate whistle-blower is not tooting about you individually, such a class of people have been granted protections under the law and serve a function that needs to be acknowledged. Motive of the whistle-blower First, the assumption is … Continue reading

Posted in Protecting the business | 1 Comment

Which is more important? Workplace safety or profits?

Its a new world out there Some businesses never sent people to work from home, told they were “essential businesses.”  Soon more will reopen as weeks and months go by.  That’s a relief for most of us from the combination … Continue reading

Posted in Depending upon others, Protecting the business | 2 Comments