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Author Archives: Dave Berkus
Extending your Runway!
Several years ago, I wrote a book entitled, Extending the Runway, using parallels to piloting a plane to equate to the process of creating and building a small company, making maximum use of resources to get to and beyond breakeven. … Continue reading
Posted in Depending upon others, Positioning
1 Comment
The tender issue of stealing time
It’s a big issue within any company. With easy access to Internet shopping, games, social networks and more, employees can find many ways to focus on personal issues while at work, detracting from productivity and demonstrating a disrespect for the … Continue reading
Some great coaches are younger than you are.
Especially for social media-based businesses, we all need to recalibrate our thinking about who is the teacher and who is the student. There is nothing wrong with a manager slowing a conversation to ask for more background when speaking to … Continue reading
How often do you say, “Great job?”
How we usually do this in our businesses. The best managers we all know are the ones who take the time to praise good work in public, before an employee’s peers. Most of us have a monthly award for the … Continue reading
Do you “over-welcome” your new employees?
A story of a CEO attuned to creating great company culture. A CEO friend of mine who managed her one-hundred-person remote workforce as a virtual company told me her story of how she welcomed new employees as she grew her … Continue reading
Six ways to make your site-app-product go viral.
It doesn’t happen by accident. Not every new game-related site is a Steam, and surely not every social network is a Facebook. And not every texting application is a Twitter. A story of an app from nowhere to near dominance … Continue reading
Posted in Finding your ideal niche, Positioning
1 Comment
When to pivot from your original plan?
Plans do not often work as devised. We are not always smart about the market or the product. We may miss the context of the times and come to market too soon or too late. We might not have researched … Continue reading
Posted in Finding your ideal niche, Growth!, Positioning
1 Comment
Switching costs: A competitive advantage?
We know that one of the ways we hold onto our customers is if there are high switching costs to move away to a competitor. But how about the other side of the coin? Do you have an estimate of … Continue reading
Posted in Growth!, Positioning
1 Comment
Entrepreneurism is all about personal risk.
Well, of course it is. So, let’s dig a bit deeper. Sometimes, you can reduce your personal risk by taking in other people’s money in various ways, perhaps starting with a consulting contract with a customer, purchasing a going business … Continue reading
Posted in General
3 Comments
Your “drop dead” question for a customer survey
Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is, ‘How would you feel if you could no longer use this product?’” He goes on to … Continue reading
Posted in Positioning
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