Author Archives: Dave Berkus

Learn the power of NO!

Over the years I have counseled entrepreneurs to think of a “no” response in terms of “yes, but…”  There is always another way to say “no” that leaves the door open for creative thinking. Well, almost always.  Sometimes, you just … Continue reading

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Employee vs. contractor: Here we go again.

Why revisit this issue now? Several years ago, I wrote an extensive article on the ten most important tests of a company in classifying a person as an independent contractor.  See https://berkonomics.com/?p=662 for that important insight.  But things have gotten … Continue reading

Posted in Depending upon others, General, Protecting the business | 4 Comments

OK. Let’s AMPLIFY your three levels of leadership.

Another leadership development bit? Yup. But if you have no time or are impatient, here are the three levels:  visionary, strategic and tactical.  Skip or stay with me; but think about your balance in your leadership methods either way. The … Continue reading

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Leadership: Sell the dream while making the reality.

As a leader, you set the goals, establish the strategies and tactics to get there (with help from others of course) and sell the dream to all your stakeholders.  And that includes potential customers as well as executives and employees. … Continue reading

Posted in Finding your ideal niche, Growth!, Positioning | Leave a comment

How to solve your most critical problems

First, the challenge Let’s say you have been told by your board, by your chairman, CEO, or direct leader to solve three problems you identify and report back within a month showing progress – or that you have solved these … Continue reading

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How good a leader are you?

There are many roads to Rio, so they say.  But there is one overwhelming method of appraising the effectiveness of a business leader. Outcomes. We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee … Continue reading

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Are there only three types of advice?

“Here’s the deal…” So, I occasionally read suspense novels to break up the relative monotony of constant business books. A sentence in the one I recently read caught my eye. “There are three types of advice,” the wise White House … Continue reading

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How to reach beyond the prospect’s gatekeeper

What’s a gatekeeper? Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity?  There are always gate keepers whose job it is to filter out the inconsequential or … Continue reading

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How to “reel them in” to a trade show booth

We seem to be back to 2019 in the trade show world.  Shows that shuttered during COVID have reopened, even if traffic and attendance seems smaller so far, but rising. So, let’s spend a cycle on trade shows for the … Continue reading

Posted in Finding your ideal niche, Positioning | 2 Comments

Are you really ready to examine your email open rates?

No–one needs to tell you that mobile readers now outnumber desktop readers for your message.  A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile … Continue reading

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