Search this blog
- How to make the most useful dashboard
- Crowdsourcing, collaboration, support groups. Oh my.
- How to measure your power in the Internet marketplace.
- Traditional marketing vs. social engagement
- Economics 101: If water flows downhill, then why fight it?
- How much is that one additional unit worth?
- Should you cast your net where the big fish swim?
- Let’s talk about whistle-blowers
Author Archives: Dave Berkus
So, you’ve been at this for years through thick and thin, great days and days in which you’ve had better times. Much of your job has become routine. But it feels good to see your “baby” grow and others buy … Continue reading
To survive this nasty Covid 19 surge facing businesses of all types, leaders must make decisions that hurt but are necessary. Keep the employees for the SBA PPP requirements regarding loan forgiveness, or furlough or let good employees go, so … Continue reading
Most of us are affected by this current crisis. Many businesses threatened with closure forever. Small businesses are the most vulnerable, even though most have furloughed employees. Rent and other fixed costs continue, even when revenues have dried up – … Continue reading
And these are indeed strange times, especially if you haven’t lived through 2000-2002 and 2007-2008 recessions and difficulty in finding money from banks and investors. The simple economic truth Here is a simple economic truth. Fixed overhead continues to eat … Continue reading
Surely, you’ve heard the buggy whip analogy. A business making those necessary items ignored the signs of progress and found itself without a market. Perhaps that happened to sword smiths upon the invention of the rifle, and certainly to the … Continue reading
So many tasks; so little time As a manager, you have a number of critical tasks that are general to your position as opposed to specific to your industry. These include ensuring the continued health of the organization, setting the … Continue reading
Great executives and managers seem to intuitively know what they don’t know. But it is not at all uncommon to not even know what questions to ask. Who would have thought about COVID 19 and public’s panic responses? One week … Continue reading
Reduce the emotion; reduce the threat of lawsuit. You’ve certainly experienced the angry outburst from an associate or employee who has just learned of an event that the person took as “unfair,” no matter how rational the explanation by the … Continue reading
Why five risks? In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. … Continue reading
How it happens When you seek professional investors, whether organized angels or venture capitalists, one of the early questions you are asked is “How have you financed the business so far?” Investors love to see entrepreneurs who have used their … Continue reading