Monthly Archives: March 2010

Wasted time is money lost. (And another story of lost opportunity.)

Posted on March 30, 2010 by Dave Berkus

                There is a relationship between time and money that is more complex than most managers think.  Fixed overhead for salaries, rent, equipment leases and more make up the majority of the “burn rate” (monthly expenses) for most companies.  Since this … Continue reading →

Posted in Growth!, Hedging against downturns, The fight for quality | Leave a comment

Greatly excceed your customer expectations.

Posted on March 24, 2010 by Dave Berkus

First customers are critical. Greatly exceed expectations at all costs.                  There is so much history behind this insight, and so many stories that illustrate this point.  Your first customers for any product or service form your reference base, the important … Continue reading →

Posted in Growth!, The fight for quality | 1 Comment

Ten essential items for mobile digital natives

Posted on March 17, 2010 by Dave Berkus

                An amazing transformation is taking place in the work place.  As the new generation of digital natives enters the work force, management is being pressed to open their networks and their thinking to allow social networking inside the firewall, workers … Continue reading →

Posted in General, Surrounding yourself with talent | Leave a comment

Find your “teacher-customer.”

Posted on March 10, 2010 by Dave Berkus

Your customers know what they want more than you do.  Find one to teach you.                   This insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago.  I internalized this phrase, … Continue reading →

Posted in Depending upon others, Finding your ideal niche, Growth!, Positioning | Leave a comment

BERKONOMICS book and workbook now available.

Posted on March 7, 2010 by Dave Berkus

I am happy to announce the availability of BERKONOMICS in book channels worldwide, including the eBook edition from Amazon. Purchase either for yourself or for an entrepreneur, board member or executive of a growing business. This book and workbook contain all … Continue reading →

Posted in General | 1 Comment

Everything changes from concept to release! (And another story…)

Posted on March 3, 2010 by Dave Berkus

                  You can take “everything changes” as a rule, not an exception.  You’ll recognize the truism, “No battle plan ever survives contact with the enemy” first stated by German Field Marshall von Moltke in the 19th century.  This variant of … Continue reading →

Posted in Finding your ideal niche, Growth!, Ignition! Starting up, Positioning | Leave a comment