Berkonomics – Business Insights from Dave Berkus

 Along came the social networks and the tolerance for a story-in-a-second, or if not in a second, then in 140 characters or less.  The entrepreneurial success stories didn’t get shorter, but the insights became sharper.  Is this the new communication norm?  Should all professors of business now find ways to communicate in the verbal shorthand of the Twitter generation?  Can a teacher push out enough information and expressed passion for a subject in such a short burst? 

 I thought it was worth a try.  And so Berkonomics was born, partly of necessity to adapt to the shortened attention span of a young generation of entrepreneurs, and partly in an attempt to create memorable, repeatable, viral transfers of insight to this new audience of easily distracted but completely dedicated business professionals. 

 Like a small stream feeds the rivers into an ocean, these short bursts have been parsed into arbitrary, random groups of 101 insights further divided into eleven stages of a business from ignition to liquidity (startup to sale).  The sum of these, the ocean of insight, is Berkonomics.    How do we feed the streams into the rivers that roll into the ocean of content?  We start with a tweet, a Facebook posting, a Plaxo or LinkedIn post.  Each leads to a link to www.Berkonomics.com, where a bit more space is devoted to each burst for those with the time and inclination to explore more.  The ocean in this case is my book,  Berkonomics, containing the same 101 compact ideas further expanded with stories about entrepreneurs and their businesses that have embraced or violated these rules, these insights, and created an opportunity to tell yet another story to reinforce one of the lessons in business insight represented by the whole of this effort.