{"id":5385,"date":"2023-09-14T10:00:49","date_gmt":"2023-09-14T17:00:49","guid":{"rendered":"https:\/\/berkonomics.com\/?p=5385"},"modified":"2023-09-01T15:05:44","modified_gmt":"2023-09-01T22:05:44","slug":"everything-changes-from-concept-to-release-2","status":"publish","type":"post","link":"https:\/\/berkonomics.com\/?p=5385","title":{"rendered":"Everything changes from concept to release."},"content":{"rendered":"

You can take this headline as a rule, not an exception.\u00a0 <\/strong><\/p>\n

You\u2019ll recognize the truism, \u201cNo battle plan ever survives contact with the enemy\u201d<\/em> first\"\" stated by German Field Marshall von Moltke in the 19th<\/sup> century.<\/p>\n

This variant of the \u201cbattle plan\u201d truism is important to internalize.\u00a0 <\/strong><\/p>\n

A product at the concept stage contains feature-functionality that customers may not want or be willing to pay for, or which just might not work well enough for release to the public.<\/p>\n

Plan for change; sometimes at the last minute.\u00a0 <\/strong><\/p>\n

Allow for the cost and extra time for tweaks to the product or service.\u00a0 Make the first release a limited, controlled one, so that changes and corrections can be made much more easily than if a general release all at once.<\/p>\n

You may recall that Microsoft planned a new file system for Vista but pulled the file system from the product before release, and has not released the WinFS file system yet as of this writing, years later.\u00a0 It is interesting to note that not many of us even remember this \u201cfeature\u201d let alone miss it.<\/p>\n

Surprises when the market meets your product.<\/strong><\/p>\n

[Email readers, continue here…]\u00a0\u00a0<\/em><\/span>\u00a0 And how do we protect ourselves against surprises that relate to feature-functionality as opposed to product quality upon release?\u00a0 Early contact exposing friendly close customers to the product is critical to the development staff, marketing and even to the customer that feels closer to your enterprise because of the special treatment.\u00a0 This is not to state that the customer tests a new product before we do internally, although many of us are surely guilty of that error.<\/p>\n

Rush to market? \u201cCowboy coding.\u201d<\/strong><\/p>\n

Back when I was developing early systems for the hotel industry, with the full cooperation of the owner and managers of a hotel in Tulsa, Oklahoma, I would fly in from Los Angeles on Friday evenings, install new releases that night and make fixes on the fly in a real 24-hour environment.\u00a0 Sunday afternoon, just about departure time for my scheduled flight, the hotel manager would drive me to the airport barely in time to make the returning flight.<\/p>\n

\"\"My excitement in having developed so many new and \u201csomewhat tested\u201d features over a sleepless weekend was exceeded only by the enthusiasm of the entire hotel staff for the new and wonderful capabilities left behind after the magic weekend of non-stop programming. \u00a0These trips were so common and their aftermath so predictable (a late-night emergency repair call waiting for me at home upon return Sunday evening) that the hotel owner created a mantra that stuck with me and caused quite a laugh at my expense for years.\u00a0 He would be sure to remind his staff, shaking my hand goodbye as I left in a hurry to catch that Sunday evening flight: \u201cWheels up, system down.\u201d\u00a0 And that\u2019s the result of \u201ccowboy coding.\u201d \u00a0Ouch!<\/p>\n

I am not advocating such brazen behavior today.\u00a0 \u201cCowboy coding\u201d is no longer common or permissible in the computer software industry, especially for enterprise systems.\u00a0 But those were the days.<\/p>\n","protected":false},"excerpt":{"rendered":"

You can take this headline as a rule, not an exception.\u00a0 You\u2019ll recognize the truism, \u201cNo battle plan ever survives contact with the enemy\u201d first stated by German Field Marshall von Moltke in the 19th century. This variant of the … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[6,20],"tags":[],"class_list":["post-5385","post","type-post","status-publish","format-standard","hentry","category-finding-your-ideal-niche","category-protecting-the-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/5385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5385"}],"version-history":[{"count":0,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/5385\/revisions"}],"wp:attachment":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}