{"id":5323,"date":"2023-07-06T10:00:07","date_gmt":"2023-07-06T17:00:07","guid":{"rendered":"https:\/\/berkonomics.com\/?p=5323"},"modified":"2023-06-22T13:41:35","modified_gmt":"2023-06-22T20:41:35","slug":"youre-the-general-so-make-your-strategic-plan","status":"publish","type":"post","link":"https:\/\/berkonomics.com\/?p=5323","title":{"rendered":"You’re the general. So, make your strategic plan!"},"content":{"rendered":"

Continuing the process of planning\u2026\"\"<\/strong><\/p>\n

So now we\u2019re getting organized.\u00a0 There are many ways to express the roadmap for your enterprise.\u00a0 One of the most popular was used by the U.S. Army late in World War II and adopted by many high-profile businesses such as Texas Instruments after the War.\u00a0 And I\u2019s my favorite method of organizing a strategic plan.<\/p>\n

There are two important elements.<\/strong><\/p>\n

The structure combines the listing of your goal with a series of strategies and then tactics, each designed to support each other, each measurable and made public throughout the organization.<\/p>\n

Let\u2019s call it \u201cOST.\u201d<\/strong><\/p>\n

The technique, \u201cOST\u201d (objective, strategies, and tactics), is a very good way to organize your effort to find guideposts and then develop metrics to measure progress.<\/p>\n

What is a strategy?\u00a0 <\/strong><\/p>\n

It is a medium range process involving senior management and departmental management as well, directing resources in ways that, as accomplished, lead the company toward the goal.\u00a0 A typical small to medium business finds five sweeping strategies for the current year, many cross-departmental, and some carried over from the previous year\u2019s plan and even from years before that.<\/p>\n

[Email readers, continue here…]\u00a0\u00a0<\/em><\/span> Here are some example strategies from some of my companies over the recent years.<\/p>\n