So, your vision tells the world what you want to be as you contemplate how you will![\"\"](\"https:\/\/berkonomics.com\/wp-content\/uploads\/2017\/04\/Goals-300x225.jpg\")
change the world for the better.<\/p>\n
How does that differ from your goal?<\/strong><\/p>\n In contrast, your goal is a tangible aiming point, one that should be achievable within several years if you accomplish your progressive steps planned between now and then. \u00a0You can express it in terms of money, market share, influence or other measure that reflects success.<\/p>\n Here\u2019s a business example:<\/strong><\/p>\n \u201cTo be at a $25 million run rate by the end of our fifth year in business.\u201d\u00a0 That is measurable.\u00a0 From it, you\u2019ll be able to look backward to develop a set of steps (strategies) to achieve that goal.<\/p>\n [Email readers, continue here…]\u00a0<\/em><\/span> \u00a0Once achieved, a goal is meant to be overwritten with a newer one, set to even higher standards.\u00a0 If achieved early, celebrate and set another goal earlier than planned.<\/p>\n And why is that so important?<\/strong><\/p>\n The best advice:<\/strong><\/p>\n Make the goal realistic, achievable and public.\u00a0 You\u2019ll find others buying into the objective and even creating better ways to achieve it because they are invested in the dream and the measure of that dream \u2013 the mutual goal.<\/p>\n","protected":false},"excerpt":{"rendered":" We\u2019ve spent several weeks discussing your vision for success, and whether you could be the next Ford, Jobs or Musk.\u00a0 Now it\u2019s time to make this more tangible, more real \u2013 by attaching personal goals to this vision we\u2019ve created … Continue reading ![\"\"](\"https:\/\/berkonomics.com\/wp-content\/uploads\/2015\/09\/success-failure.png\")
The good thing about a goal is that it is measurable, and progress toward it can be measured as well. Unlike your vision, which can\u2019t be measured, there is a satisfaction in each step toward achievement of your goal.\u00a0 For business goals, your employees and investors will appreciate constant attention to the goal and reports of progress toward it. \u00a0\u00a0A goal serves as a rallying point for all associated with your vision.<\/p>\n