{"id":5297,"date":"2023-06-08T10:00:56","date_gmt":"2023-06-08T17:00:56","guid":{"rendered":"https:\/\/berkonomics.com\/?p=5297"},"modified":"2023-05-26T11:07:50","modified_gmt":"2023-05-26T18:07:50","slug":"fewer-words-greater-effect-3","status":"publish","type":"post","link":"https:\/\/berkonomics.com\/?p=5297","title":{"rendered":"Fewer words, greater effect."},"content":{"rendered":"<p>I have a good business friend, an experienced manager and teacher with a Harvard MBA, <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3452\" src=\"https:\/\/berkonomics.com\/wp-content\/uploads\/2018\/06\/handle-paper-twice-300x184.jpg\" alt=\"\" width=\"300\" height=\"184\" \/>whose creativity and intelligence are admired by many.\u00a0 But he dilutes his effectiveness with wordy PowerPoint presentations.\u00a0 It has become a long running joke between us, as I often remind him that most of us have a very limited attention span and ability to recall important points from a presentation.<\/p>\n<p>Note the title and tone of these insights.\u00a0 Short, to the point.<\/p>\n<p>Mark Twain said, \u201cI didn\u2019t have time to write a short letter so I wrote a long one instead.\u201d He cogently encapsulated the problem.<\/p>\n<p>It is more difficult to reduce your thoughts to a few core sentences, but that is what you should do for maximum effect.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have a good business friend, an experienced manager and teacher with a Harvard MBA, whose creativity and intelligence are admired by many.\u00a0 But he dilutes his effectiveness with wordy PowerPoint presentations.\u00a0 It has become a long running joke between &hellip; <a href=\"https:\/\/berkonomics.com\/?p=5297\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5297","post","type-post","status-publish","format-standard","hentry","category-general"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/5297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5297"}],"version-history":[{"count":0,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/5297\/revisions"}],"wp:attachment":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}