{"id":4505,"date":"2021-02-25T10:00:00","date_gmt":"2021-02-25T18:00:00","guid":{"rendered":"https:\/\/berkonomics.com\/?p=4505"},"modified":"2021-02-15T10:55:31","modified_gmt":"2021-02-15T18:55:31","slug":"lala-a-short-lesson-in-marketing","status":"publish","type":"post","link":"https:\/\/berkonomics.com\/?p=4505","title":{"rendered":"\u201cLALA\u201d &#8211; A short lesson in marketing"},"content":{"rendered":"<p><strong>Focus upon you as marketing genius<\/strong><\/p>\n<p>Let\u2019s focus not upon the process of marketing and positioning, but on you.\u00a0 How should you <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4503\" src=\"https:\/\/berkonomics.com\/wp-content\/uploads\/2021\/02\/LALA-marketing.jpg\" alt=\"\" width=\"300\" height=\"168\" \/>become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO?<\/p>\n<p>There\u2019s an answer for that.\u00a0 The title of this insight helps us find a formula: LALA.<\/p>\n<p><strong>Memorize your use of \u201cLALA\u201d<\/strong><\/p>\n<p><strong><em>Listen!<\/em>\u00a0 <\/strong><\/p>\n<p>The first rule of marketing and positioning is to listen to the marketplace. \u00a0Interview potential customers, hold focus groups, meet with existing customers.\u00a0 Hire consultants. Attend trade show education sessions. Ask you field representatives to debrief you about what they are hearing.\u00a0 But listen!<\/p>\n<p><strong><em>Adapt!<\/em>\u00a0 <\/strong><\/p>\n<p>Create, change, throw out, tweak or put more resources behind those efforts or campaigns that are working.\u00a0 Listening does no good without action.\u00a0 And the first thing in marketing is to adapt your product or service to the needs of the marketplace.<\/p>\n<p><strong><em>Learn!<\/em> <\/strong><\/p>\n<p><span style=\"color: #993300;\"><em><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-4504\" src=\"https:\/\/berkonomics.com\/wp-content\/uploads\/2021\/02\/Marketing-4-300x115.jpg\" alt=\"\" width=\"300\" height=\"115\" \/>[Email readers, continue here&#8230;]\u00a0<\/em> <\/span>\u00a0Measure the results of your changed program in as many ways as possible. Create metrics for customer acquisition, retention, conversion, reach, or anything that helps you to better understand the effects of your changes to the program.<\/p>\n<p><strong><em>Adapt<\/em> (again)!<\/strong><\/p>\n<p>It\u2019s not unfair to reinforce the cycle by again adapting to the market after learning from your changes.\u00a0 Start the cycle all over again, and never stop.<\/p>\n<p>LALA:\u00a0 Listen, adapt, learn, adapt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Focus upon you as marketing genius Let\u2019s focus not upon the process of marketing and positioning, but on you.\u00a0 How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? &hellip; <a href=\"https:\/\/berkonomics.com\/?p=4505\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-4505","post","type-post","status-publish","format-standard","hentry","category-positioning"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/4505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4505"}],"version-history":[{"count":0,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/4505\/revisions"}],"wp:attachment":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}