{"id":434,"date":"2010-05-26T08:41:11","date_gmt":"2010-05-26T15:41:11","guid":{"rendered":"https:\/\/berkonomics.com\/?p=434"},"modified":"2025-04-26T11:33:50","modified_gmt":"2025-04-26T18:33:50","slug":"cash-is-only-one-measure-of-employee-happiness","status":"publish","type":"post","link":"https:\/\/berkonomics.com\/?p=434","title":{"rendered":"Cash is only ONE measure of employee happiness."},"content":{"rendered":"

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In 1981, Herb Cohen\u00a0published \u201cYou Can Negotiate Anything<\/em>\u201d, an excellent guide to great negotiating.\u00a0 I\u2019ve read and reread the book a number of times and find myself using the techniques often in many areas of my life.\u00a0 One of his lessons remains clearly on my mind and is a variant of the old \u201cYou name the price and I\u2019ll name the terms\u201d challenge that works so well in negotiation.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cohen sets up an example where a senior position job candidate is stuck on a salary twice as high as the CEO is willing to pay, leading to a standoff between the two.\u00a0 Cohen goes on to point to twenty five non-cash items that the CEO could have used to narrow and eliminate the gap, many of them untaxed perks worth more than face value because of the employee\u2019s tax savings.\u00a0 They include an expense account, company car, profit sharing, 401k contributions, medical coverage for dependents, free life insurance, educational payments, extra vacation, relocation expenses, paid trips to industry association meetings, or a small override on revenue from new products developed under the candidate\u2019s watch.\u00a0<\/p>\n

[Email readers continue here…]<\/em> <\/span>One of the items on Cohen\u2019s list of twenty five was stock options.\u00a0 That of course jumps to the top of the list for young, fast growing technology companies.\u00a0 Many skilled, experienced executives have jumped from mature companies to more risky positions in smaller, fast growing enterprises primarily for the options.\u00a0 In a previous insight, we explored the common percentage of a company\u2019s fully diluted stock that is often granted in the form of options for new employees.\u00a0 (See “Equity is the Currency of early stage business<\/em>.”)\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Many an executive has made much more than any cash compensation from exercise of \u201cin the money\u201d options after taking the leap to a smaller, fast growing company, attracted by just this form of incentive compensation.\u00a0 When used in combination with several of the twenty five additional non-cash forms suggested by Cohen, salary alone does not seem to be the barrier most people believe it to be.<\/p>\n

\"\"<\/a>If these weekly nuggets are providing a bit of insight for you or your associates, then\u00a0purchase a copy of BERKONOMICS in book form, with 101 of these insights organized from startup through liquidity event.\u00a0 Or augment your experience by adding the BERKONOMICS WORKBOOK, containing 101 excercises for entrepreneurs and managers following <\/a>and expanding upon these insights, applying them to your own business environment.\u00a0 Both are available from\u00a0major booksellers, or you can\u00a0purchase\u00a0BERKONOMICS books and the unique workbook at a 20% discount for yourself (or for use as gifts to entrepreneurs or your management) directly from the Berkus web store by clicking <\/em>this link<\/em><\/a>.
\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In 1981, Herb Cohen\u00a0published \u201cYou Can Negotiate Anything\u201d, an excellent guide to great negotiating.\u00a0 I\u2019ve read and reread the book a number of times and find myself using the techniques often in many areas of my life.\u00a0 One of … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-434","post","type-post","status-publish","format-standard","hentry","category-depending-upon-others","category-surrounding-yourself-with-talent"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=434"}],"version-history":[{"count":1,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/434\/revisions"}],"predecessor-version":[{"id":5744,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/434\/revisions\/5744"}],"wp:attachment":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}