{"id":3905,"date":"2019-07-18T10:00:34","date_gmt":"2019-07-18T17:00:34","guid":{"rendered":"https:\/\/berkonomics.com\/?p=3905"},"modified":"2019-07-11T11:23:41","modified_gmt":"2019-07-11T18:23:41","slug":"hire-for-your-core-partner-for-the-rest-2","status":"publish","type":"post","link":"https:\/\/berkonomics.com\/?p=3905","title":{"rendered":"Hire for your core. Partner for the rest."},"content":{"rendered":"

A trend for businesses large and small<\/strong><\/p>\n

There is a major trend shaping up that is worldwide, already identified by hundreds of thousands of startup and small business CEO’s.\u00a0 By carefully recognizing and focusing upon the very core of the business, these CEO’s are allocating their scarce cash resources to hire the best talent they can find to support that core business, and then reaching out to partners, independent contractors, and other small businesses to provide all other functions.<\/p>\n

What is your core <\/b>competency?<\/b><\/span><\/p>\n

There is much to reinforce in such behavior.\u00a0 By definition, your core is your intellectual\"\" property foundation, the thing that makes your business most valuable to customers, investors and perhaps someday to potential buyers of the business.\u00a0 Every business has an intellectual foundation where the CEO\u2019s knowledge and vision create a barrier to entry that deflects some or much of the potential competition.<\/p>\n

Patents, branding, marketing and more<\/strong><\/p>\n

In the patent world, we protect this intellectual core with what we call a \u201cpatent thicket,\u201d aptly describing the attempt to surround the core patent with other patents that defend the core and further prevent competitors from attacking the central component of the business.<\/p>\n

[Email readers, continue here…]<\/em><\/span>\u00a0 \u00a0Sometimes we protect our core with effective branding and marketing.\u00a0 Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes.<\/p>\n

Using your scarce capital and other resources<\/strong><\/p>\n

Using this focused approach to hiring, companies can stretch their limited capital further, assure better protection of corporate secrets, and make use of the core skills of partners that are attractive and beyond the reach of a small company\u2019s abilities.\u00a0 In this new environment of cheap communication worldwide, it is only reasonable to leverage these advantages through partnering with those whose core complements yours.<\/p>\n","protected":false},"excerpt":{"rendered":"

A trend for businesses large and small There is a major trend shaping up that is worldwide, already identified by hundreds of thousands of startup and small business CEO’s.\u00a0 By carefully recognizing and focusing upon the very core of the … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[11,20,10],"tags":[],"class_list":["post-3905","post","type-post","status-publish","format-standard","hentry","category-growth","category-protecting-the-business","category-surrounding-yourself-with-talent"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/3905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3905"}],"version-history":[{"count":0,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/3905\/revisions"}],"wp:attachment":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}