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others could have done effectively. \u00a0So, where do you get those sparks of genius that could change your company and change the world?<\/p>\nSo, you\u2019re managing all that work, all those interruptions, all those texts and pesky emails. \u00a0You get home at some reasonable hour, kind of tired, and needing a recharge. \u00a0Sound familiar?<\/p>\n
Well, that\u2019s probably because you\u2019ve \u201cwasted\u201d a significant portion of your time on tasks others could have done effectively. \u00a0So, where do you get those sparks of genius that could change your company and change the world?<\/p>\n
How most entrepreneurs work today<\/strong><\/p>\n Creative entrepreneurs find niches for their business that are not full of competitors fighting over the last dollar of margin, or niches that are mature and shrinking in size.\u00a0 They search for areas unexplored, or those covered by companies with less of a vision for quality, service or innovation.<\/p>\n Outside the box? Think of the Titanic tragedy.<\/strong><\/p>\n Even creative entrepreneurs are often trapped inside the box of their experience.\u00a0 Recently in a discussion of this very subject in a roundtable of CEO\u2019s, one CEO reminded us of the Titanic tragedy.\u00a0 She stated that those in charge during the last hours aboard had options probably never considered that could have saved many more lives, given the limited number of life boats available.\u00a0 She listed several, including pulling up the teak floorboards and throwing them overboard along with the deck chairs and dining tables, all to be used for floatation.\u00a0 It made us all think that we had never considered such solutions when contemplating that disaster after the fact.<\/p>\n So, how can you create a culture of creative thinking?<\/strong><\/p>\n [Email readers, continue here…]\u00a0<\/em><\/span> \u00a0With that challenge, we turned as a group to discuss how CEO\u2019s could make a culture of thinking outside of that restrictive box of experience.\u00a0 We challenged ourselves as a group to think of answers to problems that a writer of fiction might create, unconstrained by conventional thinking.\u00a0 We worried over the fact that we may have hired people in the past that fit our image of the proper addition to our core staffs, people with similar experiences and training, constrained by the same experiential thinking as ourselves.<\/p>\n The result could change your life<\/strong><\/p>\n Our CEO group we left that meeting each more willing to search for talent to help us and our enterprise find creative alternatives that would challenge us, expand our product, marketing, sales and process abilities beyond the constraints of our present definition of our company and its core.<\/p>\n","protected":false},"excerpt":{"rendered":" So, you\u2019re managing all that work, all those interruptions, all those texts and pesky emails. \u00a0You get home at some reasonable hour, kind of tired, and needing a recharge. \u00a0Sound familiar? Well, that\u2019s probably because you\u2019ve \u201cwasted\u201d a significant portion … Continue reading ![\"\"](\"https:\/\/berkonomics.com\/wp-content\/uploads\/2019\/05\/Outside-the-box1.png\")
We considered adding questions to the interview process that could bring surprising answers from a job candidate, pointing to a creative thinker that might complement the team.<\/p>\n