How about your emails? Same thing.\u00a0 How many times do you have to open an email just to read the right side of the text or see the content, but delete the email instead<\/p>\n
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<\/a>Make your emails readable on all forms of devices.<\/p><\/div>\n
just to avoid the \u201cwork\u201d of that extra click?\u00a0 Responsive emails allow any viewer pane to display the whole message in readable form.<\/p>\n
[Email readers, continue here…]<\/em> <\/span>\u00a0 Now the big question:\u00a0 If you have a readable format and excellent messaging, how is your open rate and more importantly your click rate?\u00a0 Although both metrics vary widely between types of audience, you should work to exceed a six percent open rate and two percent click rate for your emails containing sales or marketing information.\u00a0 Always, force a click to another web site to obtain the full information, in order to measure whether the reader engages or dismisses your message in short order.<\/p>\n If these several tips interest you, it is time to delve much more deeply into the world of detailed email marketing \u2013 through one or several of the excellent books on the subject.\u00a0 Don\u2019t waste your email budget with ineffective communication or hidden offers.<\/p>\n","protected":false},"excerpt":{"rendered":" No\u2013one needs to tell you that mobile readers now outnumber desktop readers for your message.\u00a0 A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile … Continue reading