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<\/a>Email marketing – \u00a0special warnings regarding lists from BERKONOMICS<\/p><\/div>\n
to continue receiving material from us?\u00a0 I\u2019ll bet the answer is \u201cnone of us.\u201d\u00a0 Yet that is what some of the mailing houses insist upon if they suspect a list is not generated by you directly through opt\u2013in sign\u2013ups.<\/p>\n
How about a list you have that is over a year old that hasn\u2019t been used lately?\u00a0 You can pay about a penny per name with a usual minimum of $100 to clean the list, which is quite effective. The list cleaning service will separate your list into five groups: verified (good name and not a trap), unknown (may be good but careful), undeliverable (bounced), unreachable (invalid domain), and illegitimate (known trap, monitoring domain, or black hole.)\u00a0 The first group is the only safe one to trust.\u00a0 Many of the common portals like AOL, Yahoo and MSN do not return a response to an email ping, leading all of those addresses to be classed as \u201cunknown.\u201d\u00a0 And that\u2019s a large part of anyone\u2019s list.<\/p>\n
Your mailing list company must protect themselves, and in doing so, protect you.\u00a0 A large number of bounces or many unsubscribes in a single mailing are red flags that will be caught by the mailing company system.\u00a0 Depending upon the size of the list in relation to the total size of all of your lists with that mailing company, your account may be placed on hold while you complete a form with detailed answers about where you got the names, if you got them yourself, and if you have verified them with an opt\u2013in during the last year.<\/p>\n
So how do you grow a list if you purchase names from a service?\u00a0 The first answer is in the form of a question.\u00a0 Does the service guarantee that the names have been run through their verification filter in the last month or two?\u00a0 If not, the bounce rate will be as much as one percent higher for each month the list has not been trimmed.\u00a0 That amounts to big numbers in a short time.<\/p>\n
The second answer is to divide the list into small bites that are less than a third the size of your present lists in sum, and feed those in slowly into the system.<\/p>\n
Another protection with an incremental benefit is to register your domain with emailreg.org<\/em>, which will verify that your domain for mass emails is legitimate and not spam, then provide a whitelist of legitimate email servers with their domains \u2013 to reduce the chance of false positives while spam filtering.\u00a0 Many ISP spam filters check the legitimacy of domains as one test before tossing your email into their spam filter.\u00a0 The cost is a minimal annual fee, and may be worth it, especially if you use your \u201cregular\u201d email address for mass mailings and do not want to have normal email traffic challenged as spam.<\/p>\n The days of spam mailings to spam lists are gone, and we have all benefited by the enforcement of laws in many countries, especially in the United States.\u00a0 Follow the rules and suggestions above, and your doughnuts will not be stale.\u00a0 And you\u2019ll not suffer a stomach ache or worse.<\/p>\n Using old email lists for the first time is like eating really stale doughnuts.\u00a0 The taste is pretty bad, and the side effects could be disastrous. Email companies like Constant Contact, Mail Chimp and many others all have strict rules … Continue reading <\/h2>\n","protected":false},"excerpt":{"rendered":"