![\"vector-social-media-concept_G1FLRhHd_L\"](\"https:\/\/berkonomics.com\/wp-content\/uploads\/2016\/01\/vector-social-media-concept_G1FLRhHd_L.jpg\")
<\/a>website just for links to positive press and mentions.\u00a0 Those links will improve your search results as well.\u00a0\u00a0 Measure your relative success with Facebook, Twitter, Google, Instagram and LinkedIn by registering with KLOUT.com<\/u>, a service that ranks your social media outreach against the universe of those doing so.\u00a0 Try registering in NAYMZ.com<\/u> and work to increase your \u201crep score\u201d to a maximum of 99 with a combination of testimonials, media postings, customer up\u2013votes and more.<\/p>\n[Email readers, continue here…]<\/em><\/span> \u00a0Listening posts are all about your brand \u2013 personal or corporate.\u00a0 You need to know what people are saying and how often you are mentioned.\u00a0 Your aim is to control the bad information, reinforce the good postings, and react to suggestions while you engage with your fans.<\/p>\n None of this information about listening posts is available in classic marketing texts; it was not dreamed of even a few years ago.\u00a0 You and your staff need to learn about these tools and engage aggressively with your fans in as many ways as possible.\u00a0 More and more, this form of engagement will define your marketing success.<\/p>\n There is still a great place for traditional advertising.\u00a0 But you will find that this new generation of digital natives communicates and reacts to buying opportunities using social media, recommendations, reviews and comments from influential sources.<\/p>\n Be where they are.<\/p>\n","protected":false},"excerpt":{"rendered":" There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business \u2013 and do so with some level of expertise. There are tools to inform … Continue reading