Especially for those of us producing forms of media for consumption, from books to movies to music to games and more, our customers expect delivery in the form of bits over the Internet upon demand, usable on a multitude of devices, and sometimes stored in the cloud at no additional cost.<\/p>\n
For those producing physical products (atoms, not bits), Amazon and a few others have set the bar of expectation that already includes one\u2013hour delivery at a cost and for certain items in many urban areas.\u00a0 At the very least, two\u2013day delivery has become the minimum expectation to virtually anywhere.<\/p>\n
As to selection (WHAT I want), do not be surprised to see your customers moving you to find ways to use 3D printing and other mass customization tools to create unique products without inventory cost to you \u2013 and certainly moving you to consider \u201cadditive manufacturing\u201d (3\u2013D printing) as a new norm for some or many of your products.\u00a0 Be ready: \u00a0remote 3\u2013D printers may soon make \u201cWHERE I want\u201d common for some products produced locally on demand.<\/p>\n If you are not considering these demands and your responses already, surely someone else is.\u00a0 Be an adaptive business leader.\u00a0 Create strategies to lead in areas where new technologies can give you a competitive edge.<\/p>\n","protected":false},"excerpt":{"rendered":" Customer empowerment is moving so fast nowadays that many of us are running to just catch up.\u00a0 Yet if we don\u2019t or can\u2019t, it is a sure thing that someone else will. Blame the Internet for this rise in customer … Continue reading ![\"What](\"https:\/\/berkonomics.com\/wp-content\/uploads\/2015\/11\/What-I-want.jpg\")
<\/a>[Email readers, continue here…] \u00a0<\/em><\/span> If you provide services rather than products (neither bits nor atoms), consider offering discounted rates for remote phone or video appointments if applicable, for open\u00a0appointment times if not possible, and for early booking of time if neither works.<\/p>\n