\u00a0\u00a0\u00a0\u00a0 There\u2019s a big difference between your vision for your company, your mission and your goal. Your vision tells the world what you want to be as you contemplate in advance how you will change the world for the better. Your mission merely states who you are and what you do. It is used to limit and sift your opportunities to keep you from using resources for projects outside of your core, your mission.<\/p>\n
\u00a0\u00a0\u00a0\u00a0 But your goal is a tangible aiming point, one that should be achievable within several years if you accomplish your progressive steps planned between now and then. You can express it in terms of money, market share, influence or other measure that reflects success. An example: \u201cTo be at a $25 million run rate by the end of our fifth year in business.\u201d That is measurable and from this you\u2019ll be able to look backward to develop a set of steps (strategies) to achieve that goal.<\/p>\n
\u00a0\u00a0\u00a0\u00a0 [Email readers, continue here…]<\/em> <\/span>Once achieved, a goal is meant to be overwritten with a newer one, set to even higher standards. If achieved early, celebrate and set another goal earlier than planned.<\/p>\n \u00a0\u00a0\u00a0\u00a0 The good thing about a goal is that it is measurable, and progress toward it can be measured as well. Unlike a mission or even a vision, neither of which may be measured, there is a satisfaction in each step toward achievement. Better yet, your employees and investors will appreciate constant attention to the goal and reports of progress toward it. A goal serves as a rallying point for all associated with your vision.<\/p>\n \u00a0\u00a0\u00a0\u00a0 Make the goal realistic, achievable and public. You\u2019ll find others buying into the objective and even creating better ways to achieve it because they are invested in the dream and the measure of that dream \u2013 the mutual goal.<\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0\u00a0\u00a0\u00a0 There\u2019s a big difference between your vision for your company, your mission and your goal. Your vision tells the world what you want to be as you contemplate in advance how you will change the world for the better. … Continue reading