![\"Raising_money\"](\"https:\/\/berkonomics.com\/wp-content\/uploads\/2011\/09\/Raising_money.jpg\")
<\/a>size or share.\u00a0 And often, these are the ones that will be bypassed by most organized angel groups when considering funding.\u00a0 Your big market can come from having a dominant share or just by being in a very large space.\u00a0 Both work – with the dominant share being preferred.<\/p>\n[Email readers, continue here…]<\/em> <\/span>\u00a0Second, you must have and be able to tell an easy to understand story<\/i> to your prospective customers, suppliers and investors.\u00a0 If your product is too complex to describe in a few words, your opportunity to sell it will suffer, and investors will quickly lose interest or the ability to follow your explanation.\u00a0 I\u2019ve often repeated that entrepreneurs must construct a short, single sentence \u201cmantra\u201d that explains what you do in as few words as possible, sometimes using the name of a well-known company as a proxy for your activities.\u00a0 \u201cWe are the Skype of Internet one-to many interactive broadcasting.\u201d<\/p>\n And third, you must have some \u201csecret sauce\u201d<\/i> that is unique, and makes you and your offering stand out among the thousands of possible competitors.\u00a0 What gives you a head start, a barrier to entry, an extra value that others cannot easily emulate?\u00a0 Secret sauce is important to investors and to you in competing against a company with more money, a brand name, or a head start.<\/p>\n A big market. \u00a0An easy-to-understand story. \u00a0Secret sauce.\u00a0\u00a0 Why not spend a few minutes right now, and explain to yourself how you address each.<\/p>\n","protected":false},"excerpt":{"rendered":" Here\u2019s more advice from professional investors for aspiring entrepreneurs.\u00a0 Each of us has a list of things we look for early on when identifying whether we want to go to the next step in analyzing a plan.\u00a0\u00a0 Come to think … Continue reading