![\"Three_Berkonomics_Fronts_black\"](\"https:\/\/berkonomics.com\/wp-content\/uploads\/2012\/10\/Three_Berkonomics_Fronts_black.jpg\")
<\/a>expensive proposition for small companies.\u00a0 On the other hand, your target audience is already talking to their friends and associates about products and services they like and use.\u00a0 Plugging into those conversations gives you the power to multiply your message many times over, often at no cost at all.<\/p>\n[Email readers, continue here…]<\/span><\/em>\u00a0 How do you engage your customers in a conversation instead of merely broadcasting your message again and again in hope that some one remembers it?\u00a0 The answer comes in a number of forms, but centers around your finding the thought leaders within circles of influence, attracting the \u201cinfluencers\u201d that people follow.\u00a0 To do this, your message must resonate in a way that it appears unique.<\/p>\n If you cannot incorporate social content into your product, surround your product with social content.\u00a0 Create groups in Facebook, followers on Twitter, a comments section on your blog or website, and more.\u00a0 Identify a number of influencers, and then offer to let them use your product or service at low or no cost if they will join your informal advisory group on the \u2018net.\u00a0 Ask for endorsements when appropriate.<\/p>\n Above all, make every outreach an attempt to engage your customers, listening to their responses and responding one-to-one wherever possible.\u00a0 Make each customer feel important and valued.\u00a0 In this new world of engagement marketing, the customer has a voice much earlier and much louder than ever before.<\/p>\n","protected":false},"excerpt":{"rendered":" We all know that the world of marketing has turned upside down these past years through the power of the Internet.\u00a0 College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the … Continue reading