Substitute the word \u201cmoney\u201d for \u201cwater\u201d and we have an explanation for most all of the reasons why successful products move from concept through early adopters through mass market.<\/p>\n
Money flows to the cheapest effective solution to a problem.\u00a0 Fighting this fact will just extend the misery of accepting a product or marketing failure in the marketplace.<\/p>\n
Take for example, adoption of solar panels or hybrid vehicles in the mass market.\u00a0\u00a0 Most of us want to do well for the environment, but are willing to do so only if we do well for ourselves when measuring alternative costs.\u00a0 Solar panel installations break even only after over years of use, even with subsidies offered by electric companies or governmental organizations. And adoption of solar technology for home and business has been relatively slow as a result.<\/p>\n
[Email readers, continue here…]\u00a0<\/span> <\/em>As solar panel efficiency increases from 20% to 40% and more, and as electricity prices rise, the net breakeven for solar panels should decrease dramatically.\u00a0 Even when subsidies stop, the economic breakeven will decrease to a few years as mass acceptance becomes real.\u00a0 And the reason for the delays, as well as the later successes, will surely be in the money saved, not just in \u201cdoing well by doing good.\u201d<\/p>\n Hybrid cars become attractive investments when the extra cost can be amortized over a year or two of savings in fuel.\u00a0 Yes, in both cases cited, the cost of fuel is a factor as it rises over time, reducing the time to breakeven.<\/p>\n Whenever someone asks why a product or service has taken so long to succeed in the marketplace – when so obviously a success with early adopters – why not try using the water flowing downhill analogy.\u00a0 It provides a proper insight almost every time.<\/p>\n","protected":false},"excerpt":{"rendered":" Substitute the word \u201cmoney\u201d for \u201cwater\u201d and we have an explanation for most all of the reasons why successful products move from concept through early adopters through mass market. Money flows to the cheapest effective solution to a problem.\u00a0 Fighting … Continue reading