![\"\"](\"https:\/\/berkonomics.com\/wp-content\/uploads\/2011\/09\/Growing_business-206x300.jpg\" "\\"Growing_business\\"")
<\/a>There are rules of thumb for various industries in creating a reserve for research and development.\u00a0 To attempt to find an average number, companies should \u201ctax\u201d themselves by reserving some percentage – say ten percent of their net revenues – for research and new product development.<\/p>\nIt is a certainty that even with patent protection, a successful product will be challenged, duplicated, even exceeded by competitors, and within increasingly shortened time periods.\u00a0 It is a difficult concept, but a necessity of the modern age, to plan to obsolete your own successful products before someone else does that for you.<\/p>\n","protected":false},"excerpt":{"rendered":"
There is a life cycle for any product, and it is much shorter on average today than five years ago, especially in the technology world. Companies that are successful with their first product must begin thinking about the costs of … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[11,7],"tags":[],"class_list":["post-1355","post","type-post","status-publish","format-standard","hentry","category-growth","category-the-fight-for-quality"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/1355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1355"}],"version-history":[{"count":0,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/1355\/revisions"}],"wp:attachment":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/berkonomics.com\/wp-content\/uploads\/2011\/09\/Growing_business.jpg\" "\\"Growing_business\\"")
<\/a>There are rules of thumb for various industries in creating a reserve for research and development.\u00a0 To attempt to find an average number, companies should \u201ctax\u201d themselves by reserving some percentage – say ten percent of their net revenues – for research and new product development.<\/p>\n