{"id":1341,"date":"2012-07-06T16:30:14","date_gmt":"2012-07-06T23:30:14","guid":{"rendered":"https:\/\/berkonomics.com\/?p=1341"},"modified":"2012-07-06T16:30:14","modified_gmt":"2012-07-06T23:30:14","slug":"reinvent-your-business-with-bits-not-atoms","status":"publish","type":"post","link":"https:\/\/berkonomics.com\/?p=1341","title":{"rendered":"Reinvent your business with bits not atoms."},"content":{"rendered":"

If only newspaper publishers, book publishers, record companies, and movie producers would have had the vision to see their future as we now see it, we might have become a digital society with much less disruption and loss of jobs than we have experienced these past years and continue to experience.<\/p>\n

Did the proprietor of the neighborhood bookstore or national rental chain not see this coming?\u00a0 Frictionless distribution through moving bits of information is so much cheaper for all but those making their living in the middle of the supply chain.\u00a0 Money always flows to the most inexpensive solution that meets the needs of a buyer.\u00a0 It should have been obvious to all in those niches and others like it that digital distribution would supplant product manufacture, inventories, physical distribution systems, warehouses, and limited retail shelf space, as soon as the infrastructure allowed it to do so.<\/p>\n

And yet, as we have explored in past insights, it is human nature to protect the business, the existing product and the existing revenue stream – and against human nature to displace one\u2019s own product when it is still generating good income.<\/p>\n

[Email readers, continue here…]<\/span><\/em>\u00a0 There are many ways businesses can reinvent themselves, even if a product must be manufactured and put into the hands of the user in physical form.\u00a0 Product marketing materials, user manuals, service manuals, sales guides, and catalogs all must migrate to the web to cut the use of paper and make them<\/p>\n

\"\"<\/a>

Dave’s book: Positioning<\/p><\/div>\n

more accessible over time and distance.\u00a0 But even more important to the future of your company is the deliberate reinvention of how the essence of the company\u2019s core is delivered.<\/p>\n

Can a consultant be as effective when half or more of the meetings held are using Skype or telepresence?\u00a0\u00a0 Can a software product be delivered as a service \u201con demand,\u201d saving hardware and human error in updates?\u00a0\u00a0 Is there a way to speed to the user a product, such as a new music release, to gain instant gratification and lesser cost at the same time?<\/p>\n

Everywhere we look the supply chain is being disrupted by companies finding ways to deliver bits of information or entertainment instead of atoms of paper, DVDs or hardware.<\/p>\n

In your strategic planning, do you consider ways to obsolete one or more of your products or services by delivering it in bits not atoms?<\/p>\n","protected":false},"excerpt":{"rendered":"

If only newspaper publishers, book publishers, record companies, and movie producers would have had the vision to see their future as we now see it, we might have become a digital society with much less disruption and loss of jobs … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1341","post","type-post","status-publish","format-standard","hentry","category-positioning"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/1341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1341"}],"version-history":[{"count":0,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/1341\/revisions"}],"wp:attachment":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}