{"id":100,"date":"2009-10-15T13:11:01","date_gmt":"2009-10-15T20:11:01","guid":{"rendered":"https:\/\/berkonomics.com\/?p=100"},"modified":"2009-10-16T14:29:31","modified_gmt":"2009-10-16T21:29:31","slug":"1-be-flexible-be-coachable","status":"publish","type":"post","link":"https:\/\/berkonomics.com\/?p=100","title":{"rendered":"1. Be flexible. Be coachable."},"content":{"rendered":"

If you missed last week\u2019s launch, you can read the introduction to this blog under “Introduction to this blog” above and catch up.\u00a0 Each week, I\u2019ll start with a numbered insight, such as the very first one below.\u00a0 These are divided into eleven stages of an enterprise\u2019s life.\u00a0 We begin with \u201cIGNITION\u201d, stage one.\u00a0\u00a0\u00a0As always, I look forward to your comments posted at the end of any blog posting on the site…<\/em><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 As an early stage investor, the first test for me is whether the entrepreneur is flexible in both the plan and execution of his or her vision (since from experience almost everything about a business plan changes over time), and whether the entrepreneur, no matter what age or experience, is coachable.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Doctoral theses have been written on this subject.\u00a0 Early stage investor groups often list these traits at or near the top of their list when filtering opportunities for investment.\u00a0 And I have numerous stories from personal experience that reinforce these two traits as the most positive indicators of future success in business.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In my book, \u201cExtending the Runway\u201d <\/em>(Aspatore Press, 2006), I explore the thesis that there are five basic types of resources an entrepreneur must exploit in growing a successful business: time, money, process, relationships and context<\/strong>.\u00a0 Understanding the effects of each upon an entrepreneur and early stage business plan is critical.\u00a0 Being able to adapt to the realities and changes in the fast-moving environment is essential.\u00a0\u00a0<\/p>\n

\u00a0[Email readers, continue from here…]<\/strong><\/em>\u00a0<\/span>\u00a0\u00a0\u00a0<\/span>Flexibility: the context in which a business plan envisions the enterprise in its marketplace is constantly changing as new products and services challenge competitors to innovate and adapt.\u00a0 A plan written last month may easily need tweaking this month to recognize changes in the marketplace, the central context of the plan itself.\u00a0 Everything happens faster these days than even a few years ago, especially in the arena of technology, where many new businesses are developed each month to solve problems or take advantage of opportunities that existed at the moment of an entrepreneur\u2019s vision for the future.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And the money and time required to bring the young company from idea to market extends out as changes require rethinking the plan.\u00a0 We\u2019ll explore this reality in later insights as we explore the stages of business development.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 One of the best indicators of future success for an entrepreneur and an early stage idea is the quality and depth of great relationships with industry veterans or technology gurus, or experienced successful business leaders.\u00a0 Those relationships would be impressive but worthless if the entrepreneur was not coachable, open to suggestion and criticism from those who have experience enough to surface the issues unspoken but obvious to the coach.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 And finally, there are always ways to improve the process of design, test, roll-out and marketing a new idea.\u00a0 And many potential coaches out there have made mistakes in these processes at the expense of their employers or even their personal savings.\u00a0 Since we all learn from our mistakes, it seems reasonable that we should learn from the mistakes of others, particularly those who freely offer their experiences as lessons for our enterprise.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I\u2019ve seen entrepreneurs go through the complete process of raising money for a business from investors, many of whom were experienced and well beyond just friends and family, only to ignore all advice and execute a flawed business plan to death, ignoring the pleas and attempts at coaching by others including those investors.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Don\u2019t be one of those.\u00a0 Be flexible and be coachable.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you missed last week\u2019s launch, you can read the introduction to this blog under “Introduction to this blog” above and catch up.\u00a0 Each week, I\u2019ll start with a numbered insight, such as the very first one below.\u00a0 These are … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-100","post","type-post","status-publish","format-standard","hentry","category-ignition-starting-up"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=100"}],"version-history":[{"count":0,"href":"https:\/\/berkonomics.com\/index.php?rest_route=\/wp\/v2\/posts\/100\/revisions"}],"wp:attachment":[{"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/berkonomics.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}