Monthly Archives: March 2011

Find your rock in Ensenada.

Posted on March 28, 2011 by Dave Berkus

Every entrepreneur has that moment of truth – the one that marks the decision to take the path to entrepreneurship or the path to job security with a larger employer.  And down the road a bit, most of us face … Continue reading →

Posted in Ignition! Starting up | 10 Comments

Never use short term borrowing to cover long term debt.

Posted on March 21, 2011 by Dave Berkus

This insight is one that is so important to the continued health of a growing company that it cannot be overstated.  First, let’s be sure we know what is short in term and what is long in term.  Long term … Continue reading →

Posted in Hedging against downturns, Protecting the business | 3 Comments

Manage your mantra.

Posted on March 14, 2011 by Dave Berkus

I am constantly surprised when speaking with entrepreneurs and CEO’s who act puzzled and a bit flustered when I ask, “So what is your mantra?  Tell me about your company in ten words or less.”  Almost every one begins a … Continue reading →

Posted in Growth!, Positioning | Leave a comment

Hire ahead of need only when growth is stable.

Posted on March 7, 2011 by Dave Berkus

Many companies have made the mistake of using the forecast to plan and executive hiring of new employees so that they could be trained and up to speed when the demand arrives.  Although such a practice does add to overhead … Continue reading →

Posted in Growth!, Hedging against downturns | 2 Comments