Comments on: There are three kinds of business buyers. https://berkonomics.com/?p=902&utm_source=rss&utm_medium=rss&utm_campaign=there-are-three-kinds-of-business-buyers Dave Berkus' business insights Sun, 11 Sep 2011 09:01:43 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Troy https://berkonomics.com/?p=902&cpage=1#comment-2560 Sun, 11 Sep 2011 09:01:43 +0000 https://berkonomics.com/?p=902#comment-2560 Your 3rd buyer type reminds me of an owner of a software development company who described his business as “Microsoft Fodder”. He repeatedly built company’s targeted at developing products that Microsoft had stated an intent to develop. His marketing activities were focussed on making sure that Microsoft were aware of his company’s activities, inevitably leading to a lucrative buy-out offer from Microsoft.

]]> By: Dan Hoefflin https://berkonomics.com/?p=902&cpage=1#comment-2531 Tue, 06 Sep 2011 16:46:31 +0000 https://berkonomics.com/?p=902#comment-2531 Hi Dave:

As usual, that was a very interesting article, close to my own experience in selling our company with your assistance.

I’m not so sure I’d term the third buyer an “emotional buyer” so much as a “fearful buyer” or a “paranoid buyer”.

All the same, they are definitely buying with an underlying fear rather than a positive outlook.

At the end of the day, if the seller is happy, it really doesn’t matter.

All the best,
Dan

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